Industry News

John Mueller from Google wrote on Bluesky, "and let's be honest, people can tell when author bios are used purely as an SEO tactic. It's kinda awkward, not reassuring." This was in response to a post from Nikki Pilkington who said "Stop treating author bios as an SEO tactic and start treating them as what they are '" a tool for building trust with your actual human readers."

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas in ad groups.

Google has updated its Google Business Profiles reinstatement emails to now include the case number on the first appeal email. Plus, Google added five proof upload boxes to upload more evidence for Google to review.

I am seeing a ton of complaints in the Google Business Profiles forums about reviews going missing. A lot of people are saying the review counts have dropped from one number to a lower number.

In December, we reported that Google was experimenting with something they call AI Mode. Well, now, we have more details and even screenshots of AI Mode in Google Search.

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools - they measure different things in different ways.

Here is a recap of what happened in the search forums today...

Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a section for recipe sites and said that requiring "significant scrolling" or making it hard to find the jump to recipe button is not a good thing.

Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be happy with the ad landing page.

Gary Illyes from Google reportedly said at event the other day that it is important for us to focus on originality in the coming year. "Originality is something we're going to be focusing on this year. That's going to be important," is how he was quoted.