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Industry News

Catch up on interesting new discussion and industry news.

    Daily Search Forum Recap: February 4, 2025

    rustybrick
    by rustybrick
    Feb 4, 2025
    Here is a recap of what happened in the search forums today...

    Generative AI Mentions In Google's Search Quality Rater Guidelines

    rustybrick
    by rustybrick
    Feb 4, 2025
    As you know, Google updated its Search Quality Raters guidelines with 11 new pages a couple of weeks ago. But with that, Google also added the term "generative AI" to the quality raters guidelines for the first time, and it is listed 14 times.

    Google Writing Popular Products Descriptions With Generative AI

    rustybrick
    by rustybrick
    Feb 4, 2025
    Google is now testing using generative AI to write descriptions within the popular products section in Google Search. We've seen this with knowledge panels, local listings and many other parts of Google Search but I don't think I've seen it for the popular products section.

    Yahoo Search AI Features Powered By Microsoft Copilot?

    rustybrick
    by rustybrick
    Feb 4, 2025
    Ever since we began seeing the new Yahoo Search AI features and AI Chat, we've been asking if they were powered by their own AI, by maybe OpenAI or maybe Microsoft Copilot. Well, it seems there is evidence that these features are powered by Microsoft Copilot.

    Google: Embedded Resources Are Cached For A While

    rustybrick
    by rustybrick
    Feb 4, 2025
    If you embed resources on your pages, those embedded resources can be cached longer than other parts of the page in Google Search.

    Google Ads Prompt To Book A Tagging Appointment

    rustybrick
    by rustybrick
    Feb 4, 2025
    Google Ads is offering some advertisers the option to book a tagging appointment with a Google Ads representation through the Google Ads console. This will help you set up an appointment to have a Google rep help you set up proper tracking of your campaigns.

    Daily Search Forum Recap: February 3, 2025

    rustybrick
    by rustybrick
    Feb 3, 2025
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

    Google is testing using AI to generate backgrounds automatically for your shopping campaign images...

    February 2025 Google Webmaster Report

    rustybrick
    by rustybrick
    Feb 3, 2025
    While this month was not as busy as last month, it was still a pretty stressful month for a lot of site owners and SEOs. I was expecting more core updates this past month, but we had none, whereas the previous report, we covered three confirmed Google updates.

    Google To Test AI Generated Background Images For Your Shopping Ads

    rustybrick
    by rustybrick
    Feb 3, 2025
    Google is sending emails to some advertisers letting them know that they can opt out of a test, where Google will use AI to automatically create backgrounds for their images in Google Shopping Ads.

    Head of Search at Microsoft Touts Bings Growth & Power Of LLMs

    rustybrick
    by rustybrick
    Feb 3, 2025
    Jordi Ribas, the Head of Search at Microsoft, touted Bing's growth on social media (X and LinkedIn). He wrote, "Since we launched Bing Chat in Feb 2023, we've seen significant growth in users, engagement and even market share on PC."