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Industry News

Catch up on interesting new discussion and industry news.

    On-Page SEO for 2019 - Whiteboard Friday

    Jan 3, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections: How are crawlers and Googlebot crawling through your site and your web pages? What is the UX of your on-page content?...

    Product teams exist to serve customers

    by Rian van der Merwe
    Jan 3, 2019
    Empowered Product Teams is another gem of a post from Marty Cagan. This part stood out to me:

    In most companies, technology teams exist “to serve the business.” That is very often the literal phrase you will hear. But even if they aren’t explicit about it, the different parts of the business end up driving what is actually built by the technology teams.

    However, in contrast, in strong product organizations, teams exist for a very different purpose. They exist “to serve the...

    January 2019 Google Webmaster Report

    rustybrick
    by rustybrick
    Jan 3, 2019
    In our first monthly recap for 2019 we covered a couple smaller unconfirmed Google updates. It was a slower month with the holidays and New Years but Google launched some new features...

    The social values of artificial intelligence

    by Rian van der Merwe
    Jan 2, 2019
    A lot of words are being written about AI and machine learning these days, so it’s sometimes hard to know what to pay attention to. M.C. Elish and danah boyd’s Don’t Believe Every AI You See is one of those essays that I would consider essential reading on the topic. On the ethics of artificial intelligence:

    When we consider the ethical dimensions of AI deployments, in nearly every instance the imagined capacity of a technology does not match up with current reality. As a result,...

    The problem with Instagram alternatives

    by Rian van der Merwe
    Jan 1, 2019
    I’ve been a long-time subscriber and fan of Craig Mod’s newsletter. In the latest edition he has some really interesting thoughts on Instagram, and social media in general:

    Instagram will only get more complex, less knowable, more algorithmic, more engagement-hungry in 2019.

    I want to have a place very far apart from that, where I can post photos on my own terms. Not have an algorithm decide which of my posts is best. And I don’t want to be rewarded for being anodyne, which is...

    New Year Day Logos & Themes From Google, Bing, Yahoo, Baidu, Sogou & More

    rustybrick
    by rustybrick
    Jan 1, 2019
    Happy New Years everyone - here is to an awesome, successful, healthy, happy and consistent 2019! See what I did there? Anyway, today is New Years and to celebrate, the search engines have special logos and themes up.

    A 2019 manifesto: analog over digital

    by Rian van der Merwe
    Dec 31, 2018
    I’ve been thinking about Cal Newport’s post called Join Analog Social Media all day, especially as we get to the end of another year:

    The dynamic at play here is that digital activities that are mildly positive in isolation, combine to crowd out other real world activities that are potentially much more satisfying. This is what allows you to love Twitter in the moment when you discover a hilarious tweet, but at the end of the day fear that the app is degrading your soul....

    Filling our empty moments with sound and noise

    by Rian van der Merwe
    Dec 30, 2018
    In Filling the Silence with Digital Noise, Kate Moran and Kim Flaherty share some research-based findings on how people use digital background noise to make sure it’s never quiet around them:

    While many participants reported feeling the need to have some sort of audio in the background during their silent moments, others reported a more intense version of this phenomenon: the need to fill all the empty moments in their lives with some activity to avoid boredom or downtime. This...

    Data-driven vs. data-informed decision-making

    by Rian van der Merwe
    Dec 29, 2018
    The Netflix Data War is a very interesting post about the internal discussions that happen between Netflix’s content team and their data team. In short, data isn’t everything:

    […] in almost any decision-making situation involving data, there is some non-zero percentage of the process that involves “gut”. The reason is because not all information about a process can be incorporated into a data analysis, and it’s important for data analysts to realize that.

    That’s an important...

    Best Practices for Building and Managing a Remote Team

    by Rian van der Merwe
    Dec 28, 2018
    The Doist team makes some great points in their article Best Practices for Building and Managing a Remote Team, including something we’re embracing very strongly at Wildbit as well:

    Managing a remote team effectively is not about monitoring the amount of time your team members spend online (in fact, that’s a great way to kill employee autonomy and motivation). It’s about building and supporting a team that doesn’t need to be micromanaged in the first place.

    We wrote more about...