Industry News

Google Search Console's API will soon add support for the 24-hour hourly data view, plus, this will give you access to not just the past 24 hours but the past 8-days by hour.

About a week ago, if you searched for mortgage related math questions in Google Search, Google stopped giving you the answer. Google first introduced its mortgage calculator features a decade ago but suddenly the features disappeared last weekend.

Google hosts events around the world for SEOs, content creators, webmasters, site owners and marketers named Google Search Central Live. They've been doing it for years and I've attended many over the years. This is the first time the event was held in the new St. John's Terminal, which is made to impress - let me say.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google admitted that if searchers don't use your page in the search results...

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing's Copilot, Google's Gemini, OpenAI's ChatGPT, Perplexity and others use schema markup and structured data in any way. Fabrice Canel, Principal Product Manager at Microsoft Bing, said they do.

Google seems to have dropped showing the number of reviews are on a page, the review count, next to the review stars, for non-shopping/e-commerce pages. Google Search is now showing rating review values when using AggregateRating mark-up.

Google admitted in a video published on its own Search Central YouTube channel that if searchers do not use your page(s) in the search results, those pages may stop showing up in the search results. Martin Splitt said this in a recent YouTube short he posted where he said, "if pages fall off the index again... users don't really use them in search results."

Microsoft Bing's shopping carousel results have a "buy now" button that now links directly to the checkout page of the merchant. So when you click on buy now, it adds that item directly to the cart of the merchant's website.

Last week, Google sent out a bulk load of reverification requests to Google Business Profiles. Well, according to Google's Rick Saxe, it was a bug and the bug should be fixed as of the past day or so.

Bing Webmaster Tools has been down and/or loading incredibly slowly for the past couple of hours. SEOs began noticing this since around 11 am ET and as of the time I posted this story, it is still down or barely loading.