Industry News

Google has made numerous changes to its help document on Google Ads conversion measurements. The updates include information about how long the measurements need to collect data, what the best sources for gathering that data are, and even more.

Google may have a bug or issue with using the request indexing or recrawling your robots.txt files within Google Search Console. Supposedly, the feature is not working properly for all sites, but it is working for some sites as well.

OpenAI has released a number of new features and changes to ChatGPT Ads Manager over the past week or so. The latest round of changes include changes to how your daily budget works, budget pacing, conversion-optimized campaigns, geo-exclusions, matching updates, API features, and the rollout of a new product ad formats.

Google has released version 2.13 of the Google Ads Editor, which includes 17 new features and removes one older feature. The full list of features is below, as Google posted on its site. Google Ads Editor is a free...

As I mentioned in my Friday video, there were some rumblings kicking into gear starting late Thursday, July 23rd, and through Friday, July 24th. It seems like Google kicked some of its search ranking servers, and as a result, we are seeing an unconfirmed Google search ranking update, with a lot of volatility throughout last week, but it kicked into high gear on Friday.

Here is a recap of what happened in the search forums today...

This week...

Google continues to add more AI features to the Google Merchant Center portal. We saw Merchant Advisor added earlier this year, AI performance reports added just the other week, and now we are seeing more AI sprinkled throughout Merchant Center. This includes AI summary insights, search suggestions and previous chats on the Merchant Center dashboard.

Microsoft is testing fading out the related searches in the Bing Search results. When you hover over a related search, that one stands out and the other related searches options then get faded/blurred out.

Last May, Google announced AI Max within Google Ads is rolling out in closed beta globally. Well, more are now seeing AI Max for Shopping campaigns this past week. This also includes text customizations and final URL expansion within AI Max.