Industry News

OpenAI has added a new tooltip to the conversions column within the ChatGPT Ads Manager. This tooltip shows the conversion values for View Through Attribution (VTA) and Click Through Attribution (CTA).

The European Union has fined Google ''¬890 million (about $1 billion) for breaches of the Digital Markets Act. Specifically, over anti-competitive behavior with Google Search and Google Play.

Google reported its earnings today, its Q2 2026 earnings report showed search ad revenues up by 14.5% at $81.6 billion and overall revenue was up 24% at $119.8 billion. As you know...

Another day, another bug with Google local, specific with reviews. Today's bug is that the review replies are not showing up for many. This is a new widespread bug, that seems to be impacting all Google Business Profiles.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search is now using Gemini 3.5 Flash-Lite...

Google Search said it is now using the latest Gemini model named 3.5 Flash-Lite. It is being used for agentic search experiences, but also likely for Google AI Overviews and AI Mode. Google wrote, "3.5 Flash-Lite is also rolling out in Google Search," on the company news blog.

Google Ads has moved the formerly known as "Missed Growth Opportunities" from Labs into the official Recommendations tab and under the new name of "Missed Opportunities." This shows you your missed clicks, conversions and conversion value metrics.

Both Google AI Mode and OpenAI ChatGPT results are testing placing the citation cards on the bottom. AI Mode is doing this thing that anchors you to the bottom of the answer, directly to the citation card. ChatGPT is doing this thing that loads a citation box overlay on click.

Last December, Google sued SerpApi over scraping its search results, and now a court has granted SerpApi's motion to dismiss the case. U.S. District Judge Yvonne Gonzalez Rogers dismissed these claims with leave to amend, giving Google 21 days to refile its complaint if it can demonstrate authorization from copyright owners.

Google Ads updated its appeals guidelines and documentation yesterday afternoon to say you can no longer appeal a Google Ads violation if that violation is older than 6 months. Google wrote, "Starting July 21, 2026, the option to appeal a policy decision directly from your Google Ads account will not be available for policy decisions made more than 6 months prior."