Industry News

Google Ads is testing the ability to not just expand the images in the ad carousel but expand it again. So you can double expand the images and swipe through them either as smaller images or as larger images.

In December, Google Merchant Center introduced a new field for "first order" discount. Now, we are seeing "First order" labels in the Google Shopping Ads within the Google Search results.

To be honest, this seems more like a quirk than a test, but Sachin Patel spotted Google showing three rows of Google Shopping Ads in the Google Search results. We've seen two rows on mobile search previously and now three rows on desktop search.

Labeling your Google Business Profile as kid-friendly is not new, but I don't believe I have ever seen an icon that represents that within the Google Business Profile listing within Google Search. The icon is a pack of crayons that says "Good for Kids."

Google launched education Q&A carousel back in 2022 for English languages only. Now, Google has expanded support to include also Spanish and Vietnamese language. Spanish is supported in Mexico while Vietnamese is supported in all Google regions.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Posted a status update on what we're seeing from the Google March 2025 core update...

As you know, Thursday, March 13, 2025 at around 12:30 pm ET Google announced the March 2025 core update, the first core update of the 2025 year. I was expecting to see a lot of volatility by now and while we are seeing some sites report volatility, it does not feel as widespread or heated as a normal core update - YET.

The time has come for the Google Assistant to be replaced by Gemini, Google's younger and better assistant (despite it being wrong way too often). Google announced, "Over the coming months, we're upgrading more users on mobile devices from Google Assistant to Gemini; and later this year, the classic Google Assistant will no longer be accessible on most mobile devices or available for new downloads on mobile app stores."

Fabrice Canel from the Microsoft Bing team told SEOs that instead of focusing on traffic and rankings, they should focus on conversions and click value. He said on X, "SEOs should focus on conversion."

Digiday reported that a Google spokesperson told them they made link updates to AI Overviews in May 2024 that added more links and made it easier for searchers to click on links. But I don't think that is true, that didn't come until August 2024, and did they really help drive clicks to your sites?