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Industry News

Catch up on interesting new discussion and industry news.

    Google Maccabee Updates Hurt Many Celebrity Web Sites

    rustybrick
    by rustybrick
    Dec 27, 2017
    Google somewhat confirmed there were many minor updates in that time frame. One of those updates may have hit many celebrity web sites...

    Google Confirms Search Ranking Updates But Calls Them Minor & Many

    rustybrick
    by rustybrick
    Dec 21, 2017
    That update we've been tracking for over a week that I nicknamed the Maccabees Update, well, Google somewhat confirmed it...

    Google Maccabees Update Analysis: Sites Targeting Many Keyword Permutations

    rustybrick
    by rustybrick
    Dec 20, 2017
    By far, the biggest bulk of sites that I saw got hit all had tons and tons of landing pages target massive arrays of keyword permutations. So for example...

    Google Giving Less Weight to Reviews of Places You Stop Visiting?

    by Bill Slawski
    Dec 18, 2017
    I don’t consider myself paranoid, but after reading a lot of Google patents, I’ve been thinking of my phone as my Android tracking device. It’s looking like Google thinks of phones similarly; paying a lot of attention to things such as a...

    Is SEO Opportunity Growing or Shrinking?

    randfish
    by randfish
    Dec 18, 2017
    It’s our existential question as SEO professionals — is SEO still growing? Or have Google’s actions reduced the opportunity potential? I see this phrased in all sorts of ways: Are there more searches on Google this year than last year? Is Google taking more of the search traffic for themselves? Do more or fewer clicks go to the organic results because Google’s made paid results (or SERP features) more subtle/compelling? Is the trendline of SEO opportunity plateauing? Shrinking? How fast?...

    Google Search Ranking Algorithm Update: The Maccabees Update

    rustybrick
    by rustybrick
    Dec 15, 2017
    There is currently both a lot of chatter in the SEO forums and many of the tools are lighting up around major changes in the Google search results...

    Hallelujah! Google Search Console Adds A Years Worth Of Data On Beta

    rustybrick
    by rustybrick
    Dec 13, 2017
    Google has released a years worth of data in Google Search Console - well the beta version. If you have access to the beta version of Google Search Console and go to...

    Google Now Recommends Longer Meta Descriptions For New Longer Snippets

    rustybrick
    by rustybrick
    Dec 13, 2017
    Last week, Google confirmed they are rolling out longer search snippets but they also said via Danny Sullivan that you do not need to, nor should you...

    Google: We Don't Recommend Generic Disavow Files

    rustybrick
    by rustybrick
    Dec 11, 2017
    There are many folks out there that have generic or master lists of disavow files that they bring over from one site to the next. But Google doesn't recommend using a generic disavow file and goes as far as to call them potentially "unnecessary work...

    Google Responds To Blog Bribes: It Can Lead To Search Penalties

    rustybrick
    by rustybrick
    Dec 7, 2017
    Over the past few days, the community has been buzzing about an article on The Outline named How brands secretly buy their way into Forbes, Fast Company...