Industry News

Google has upgraded the emails Google Business Profiles sends when your verification has failed. It now shows the reason(s) a verification has failed and what you need to do to become verified in Google Business Profiles.

Google Merchant Center recently began showing AI-generated summaries for how well your performance is doing with Merchant Center in Google Search. These are labeled as "experimental" and "AI-generated."

Google is testing adding to the search results snippet a section that is named "page includes." To be honest, this reminds me of the tags we saw on the search result snippets in 2021, 2019 and 2017 - but I am not sure if they are the same.

In 2019, Google stopped using rel prev and next as a signal for its search engines to combine or understand paginated results on your site. Then Google offered up some other advice over the years on the topic. Now, John Mueller of Google explains why Google or other search engines don't need to do anything special for pagination or paginated results on your site.

Here is a recap of what happened in the search forums today...

Google had some more ranking volatility around the Super Bowl weekend. Reddit blamed Google for not meeting its expected user growth. Google Search is now faster for some users. Google had a reviews count bug that it later confirmed and later fixed...

Google has updated its Merchant Listing structured data documentation to now support, in beta, membership loyalty pricing property types. Google also updated the docs to provide more examples and instructions around active prices, sale prices, strikethrough prices, and member prices in JSON-LD.

Google seems to be adding links to review publishers when you hover over some of the product results, popular products, snippets. The links show only after the box expands, and it includes a snippet of content and then a link to the source.

Google seems to have removed the minimum required budget for Local Service Ads. It is not clear if this is intentional or a bug but the box to stop you from setting a budget too low, seems to not be there anymore.

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign and then shows you why it is performing, as it is.