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Industry News

Catch up on interesting new discussion and industry news.

    3 Ways Query Stream Ontologies Change Search

    by Bill Slawski
    Mar 4, 2018
    What are query stream ontologies, and how might they change search?

    Search engines trained us to use keywords when we searched – to try to guess what words or phrases might be the best ones to use to try to find something we are interested in....

    Google Algorithm Update Brewing? Depends Who You Ask.

    rustybrick
    by rustybrick
    Mar 2, 2018
    Over the past couple days or so, the ongoing WebmasterWorld thread has some folks passionately yelling there was a massive update, while some are saying it looks all static and fine from their point of view...

    New Google Multifaceted Featured Snippets Focuses On Multi-Intent Queries

    rustybrick
    by rustybrick
    Mar 1, 2018
    Google has announced they are now rolling out a new form of featured snippets they are calling "multifaceted featured snippets...

    Google To Clarify How To Make Lazy Loading Images & Content SEO Friendly

    rustybrick
    by rustybrick
    Feb 28, 2018
    Google has said before that they can't see lazy loaded content on mobile but said it is a tricky situation. That was back in 2015, about three years ago...

    How (and Whether) to Invest in and Structure Online Communities - Whiteboard Friday

    Feb 22, 2018
    Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are other considerations: do you build your own platform, participate in an existing community, or a little of both? What are the benefits from a brand, SEO, and content marketing perspective? In this edition of Whiteboard Friday, Rand answers all your questions...

    Google Algorithm Update Chatter & Signals February 20th

    rustybrick
    by rustybrick
    Feb 22, 2018
    I am starting to see a bit of chatter around the SEO industry about a possible Google algorithm and ranking update...

    Google Mobile First Index Expanding Within Next Several Weeks

    rustybrick
    by rustybrick
    Feb 22, 2018
    Gary Illyes from Google said at PubCon that Google will be rolling in more web sites into the mobile first index starting over the next several weeks.

    Google News Meta Keywords Tag Hasn't Been Supported Since October 2017

    rustybrick
    by rustybrick
    Feb 20, 2018
    So for the past four months or more, Google has not supported the Google News meta keywords tag. Don't confuse this with the normal meta keywords tag...

    Related Questions are Joined by ‘People Also Search For’ Refinements; Now Using a Question Graph

    by Bill Slawski
    Feb 19, 2018
    I recently bought a lemon tree and wanted to learn how to care for it. I started asking about it at Google, which provided me with other questions and answers related to caring for a lemon tree. As I clicked upon some of those, others were...

    Innovation consequences: it’s complicated

    by Rian van der Merwe
    Feb 19, 2018
    In Airbnb and the Unintended Consequences of ‘Disruption’ Derek Thompson uses Airbnb as an example to explain how it’s not as easy to call tech innovation a good or a bad thing. It’s complicated…

    Airbnb lowered prices for tourists, supplemented the income of renters, and simply made travel to major cities more fun. But upon inspection, it shares some things in common with more-controversial companies—albeit with less grave implications. Facebook and Twitter design for attention, but...