Industry News

Google has updated its Optimize your crawl budget page, it said to "improve clarity, terminology consistency, and flow." One thing that is new in the document is that Google said that "Every site starts with the same default, conservative crawl capacity limit."

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Local Service Ads are transitioning to the main Google Ads platform...

Google announced it is transitioning the Google Local Service Ads platform into the main Google Ads platform throughout this year. With that, Google is making a new and specialized Performance Max campaign type optimized specifically for pay-per-lead goals for these campaigns to transition into.

Google made several changes to the About Performance Max campaigns help document. Most of it just seems like grammatical updates but Google did update the Text customization section to say "Google AI generates headlines and descriptions from your landing page content, domain, and current ads."

Google Ads is testing a new bulk linking option to attach your Google Analytics account to multiple Google Ads accounts. Google has this new prompt that says "Save Time with Bulk Linking" and Link with more Google Ads accounts.

Microsoft Bing is testing an open button that says the site domain and when clicked, shows you sitelinks from that domain on the right side. You can then close out the sitelinks, if you want, or click on them.

Microsoft seems to be testing a new image section in the Bing Search shopping panel. Sometimes Bing will add a section at the top of the page for shopping results, here is an image section within that panel.

Google may have released yet another unconfirmed Google search ranking update this weekend. I am seeing some signs of ranking movement from the third-party Google tracking tools and the SEO chatter spiked a bit this weekend.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

This week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th anniversary...