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Industry News

Catch up on interesting new discussion and industry news.

    Google Ads Graphs Gain Embedded Performance Explanations

    rustybrick
    by rustybrick
    May 20, 2025
    Google Ads has added explanations for your performance changes directly in the charts and graphs in your Google Ads console. You can click the highlighed section of the graph to see explanations for your performance changes, like cost increases or decreases.

    Google AdSense Drops Account Level Control For Non Personalized Ads

    rustybrick
    by rustybrick
    May 20, 2025
    Google announced it has deprecated the Account level control for non personalized ads within Google AdSense's settings in privacy and messaging. Instead, Google said "use the IAB TCF framework for collecting and communicating users' consent decisions in the EEA, UK, and Switzerland."

    Microsoft Partners With Creators To Promote Copilot Search in Bing

    rustybrick
    by rustybrick
    May 20, 2025
    Microsoft's Jordi Ribas announced they are partnering with creators to showcase how they use Copilot Search in Bing. Copilot Search in Bing was launched in early April, as its new AI powered search feature.

    Daily Search Forum Recap: May 19, 2025

    rustybrick
    by rustybrick
    May 19, 2025
    Here is a recap of what happened in the search forums today...

    Google Begins Rolling Out Discover On Desktop

    rustybrick
    by rustybrick
    May 19, 2025
    Since the weekend, Google has started to roll out Google Discover on desktop in many countries and regions. I personally can trigger it in Google New Zealand and some other locations but I am not yet able to trigger it on Google.com in the United States.

    Google Merchant Center Now Recommends Product's Brand Name In Title

    rustybrick
    by rustybrick
    May 19, 2025
    Google has updated its title structured data help document for Google Merchant Center to now recommend you add the product's brand name to the title of the product when it's a differentiating factor.

    Google Sitemap Error For Some International 5 Character Subdomains

    rustybrick
    by rustybrick
    May 19, 2025
    Google has a weird and somewhat limited and rare issue with sitemap files within Google Search Console. These sitemap files cannot be fetched and retrieved by Google Search. The issue seems to be related to 5-character subdomains that are on a Polish ccTLD, .pl.

    Google Search Begins Migrating Off Country Specific ccTLDs

    rustybrick
    by rustybrick
    May 19, 2025
    A month ago, Google said it would soon redirect its ccTLD, country specific domains, for Google Search to its Google.com domain. So Google.de, as an example, would be redirected to Google.com. Well, that process seems to have kicked off on Friday, May 16th for some users.

    Google Ads Spending Bug With New Customer Acquisition Since May 15

    rustybrick
    by rustybrick
    May 19, 2025
    Google has a bug with Google Ads where for campaigns running on New Customer Acquisition they are not able to spend the set budget. This bug was confirmed with Google and has been an issue for advertisers since May 15th.

    Google Speeds Up AI Mode

    rustybrick
    by rustybrick
    May 19, 2025
    Google AI Mode seems like it got a lot faster over the past day or so. Instead of going through the steps of saying thinking about this, searching for results, organizing results, it just now saying kicking off searches and then looking at sites and then quickly shows the AI Mode response.