Industry News

One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a publisher’s actual URL when displaying AMP pages. Google says this is so AMP pages load quickly. However, using a publisher’s URL might hardly slow a page down. In fact, using Google’s URL might actually cause AMP pages to load more slowly. The Google cache: why AMP at Google uses Google URLs

To understand the issue, consider this search for “google tag...

Google's John Mueller said in a Google Webmaster Help thread that any of those third-party Google penalty checker tools are not valid. In fact...

Back in May of this year, Google Search Console added a feature to combine properties into sets so that you can see a snapshot of your Search Analytics reports for all your canonical versions of your sites...

Google Glasses aren’t the only Heads up Display that Google will likely use or demonstrate. Imagine that Google acquired technology that let you use your gaze as a mouse, and tracked your eye movements to see what you are looking at. Google has...

Back in early 2014, we published a poll showing only 10% of webmasters think Google doesn't like to them. But the truth is, that probably gets under the skin of those in the Google webmaster trends analysts team, where their primary responsibility is to help you webmasters...

Google's John Mueller replied on Twitter about a story on Medium named Making Charity Donations in Exchange for Backlinks: Good SEO or Risky Strategy...

It looks like Google is starting to roll out the new desktop search interface we saw them testing a month or so ago. It might be Google just bumping up the people who see the test, but I am now even able to replicate it across several browsers...

It's like I am celebrating my bar mitzvah again, well, I kind of am because this site is now 13-years old! I personally have been covering the search marketing industry on this site for 13 years now. And I say this every year...

The other day, I covered at Search Engine Land a Wired article named Google's hand-fed AI now gives answers...

A couple of Augusts ago, I went to a Semantic Business and Technology conference where the head of Yahoo’s Knowledge Graph, Nicolas Torzec, discussed how updates took place to the knowledge graph when some earth-shaking event took place. He told...