Industry News

Google's John Mueller was asked what is the best CMS, content management system, is for SEO and ranking well on Google Search. John replied that all the modern CMS platforms are fine and there are no big differences, SEO-wise, between any of them.

Some tough love here about what it means to have “executive presence”.

When someone tells you that you need more business sense, or that you’re not ready for more scope, or that you need to level up, this is typically what they’re trying to communicate. That you’re more concerned with how work happens than with what work should happen in the first place.

Source: The price of admission →

A great list of things to keep in mind when communicating via writing. The article is focused on “managing up” but these principles are relevant in a much broader context as well.

What questions does your manager usually ask? Answer those questions yourself. If you take anything away from this article, make it this. Every manager has their own idiosyncrasies, worldview, values, etc. That’s why the best thing to do is to pattern match. Consider what they’ve asked you in the past, when...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google local reviews are disappearing...

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under campaign settings.

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab "provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conversion value," Google wrote.

Over the past couple of weeks, there have been numerous reports of reviews disappearing, being removed, or being deleted from local business profiles on Google Search and Google Maps. Supposedly, this is now a known bug and is being actively worked on by the Google team.

Google seems to be testing the ability to schedule your Google Posts within Google Business Profiles. At the bottom of the add Google Posts overlay, Google is testing a new option named "Schedule this post" that lets you toggle it on and schedule when you want the post to go live.

It looks like Google is launching a special agency version of Google Merchant Center named Merchant Center for Agencies. Google explained this version is a "tailored experience designed specifically for agency users. The product allows for the management of multiple Merchant Center accounts at scale."

Here is a recap of what happened in the search forums today...