Industry News
Catch up on interesting new discussion and industry news.
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Google Reaffirms Include Canonical On Canonical Page Itself
Google has updated its canonical help document to say "Do include a rel="canonical" link on the canonical page itself (also known as a self-referential canonical)." The advice is not new to Google's communication but it was just added to the help document.
Google Ads Previews For Assets, Text Customizations & Final URL Expansion
Google Ads now lets you see ad previews by filtering by assets, plus you can preview examples of text customizations and final URL expansion directly within the Google Ads advertiser console.
Bing: We Do Not Do One Off Indexing / Ranking Penalties, It's Not Scalable
Krishna Madhavan, Principal Product Manager at Microsoft Bing, said that Bing does not do one-off search penalties because it is not scalable. Instead, Bing will build a spam algorithm to detect the type of spam it is and unleash it on its index to pick up on not just one site doing that, but as many sites as the algorithm can find. And then it takes action on all those sites, not just one, at scale.
Google Tests Sticky Sponsored Results With Gray Curved Borders, Again
Google is testing a slight update to the sticky sponsored results interface that it tested back in September 2024. Note: A version of this was launched in October 2025, but this interface has a thinner and smaller sponsored label and uses curved borders.
Google Ads Conversion Tracking Status: Awaiting Conversions & Misconfigured
Google Ads has updated the conversion actions overview statuses it shows in the Google Ads user interface. Now there is misconfigured, awaiting conversions and even removed as new statuses, that replaced inactive, no recent conversions and other.
Google Business Profiles New Collected Info (Visuals)
A few weeks ago we reported on a new Google Business Profiles help document change that talks about the Collected Info action. Well, I have not seen it live yet and most have not, but we have a screenshot of what it looks like when it does go live.
Daily Search Forum Recap: July 10, 2026
Here is a recap of what happened in the search forums today...
Search News Buzz Video Recap: Google Search Breaks Usage Records, Social & Video Platforms Show In Search Console & More Google Ads, ChatGPT Ads & More
This week in search, we covered how Google's Nick Fox announced Google Search broke all usage records when Argentina scored its winning goal in the World Cup. Google Search Console now shows third-party platform content performance data from Instagram, TikTok...
Google Ads Now Show AI Creation/Edited Labels
Google Ads will now show if an ad was credited with AI or edited with AI across Search, YouTube and Discover. This AI notation will primarily show in the My Ad Center panel under "How this ad was made" but in some regions, based on the local law, Google may show an ad AI label directly on the ad.
Google Automatically Assigns Product Categories With Evolving Taxonomy
Google Ads updated its About product category insights help document to say that it "automatically assigns your products to categories using a continuously evolving product taxonomy." This was previously not documented on the Google Ads side but has been on the Google Merchant Center side for several years.
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