Industry News

Catch up on interesting new discussion and industry news.

    After complaints, Google lets any publisher apply to have “Critic Reviews” of local businesses

    dannysullivan
    by dannysullivan
    Aug 12, 2016
    Want to have your “critic review” of a local business perhaps appear in relation to it within Google search? Today, Google’s announced that any publisher can apply to participate.

    Last year, Google launched the “Critic Reviews” feature for movies, TV shows and books. Last week, Google announced it was now available for local businesses, such as restaurants. How the “Critic reviews” feature looks

    For example, a search for the San Francisco restaurant Gary Danko brings up a “Critic...

    Bug: Google Search Console Links to Your Site Shows No Data Available

    rustybrick
    by rustybrick
    Aug 11, 2016
    There seems to be a bug with the Google Search Console's Links To Your Site report where many are saying it shows "no data available." In fact, I am able to replicate it on many Google Search Console profiles I have in my account...

    The New Google AdWords Interface Seen In The Wild

    rustybrick
    by rustybrick
    Aug 10, 2016
    Google announced in March they are working on a new AdWords interface that will totally change how AdWords advertisers manage their campaigns and ads. It was suppose to roll out the following year but some are now seeing it live in their AdWords account...

    Google Keyword Planner Showing Data Ranges For Advertisers Without Campaigns, A Bug?

    rustybrick
    by rustybrick
    Aug 9, 2016
    The Google AdWords community is scratching their heads this morning after trying to use the Google AdWords Keyword Planner and to find that it is only giving back data ranges when there is no campaign set up...

    Google Local Pack Ad Seen For The First Time

    rustybrick
    by rustybrick
    Aug 8, 2016
    Since June, we've been waiting to see the first in the wild example of a Google Local pack ad. Well, Ryan Scollon posted on on Twitter (hat tip @JoyanneHawkins)...

    Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? - Whiteboard Friday

    Aug 4, 2016
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about landing pages and conversion-focused landing pages versus SEO-focused landing pages.

    So a few weeks back, I was at Unbounce's CTA Conference up in Vancouver, Canada, which was an...

    August 2016 Google Webmaster Report

    rustybrick
    by rustybrick
    Aug 4, 2016
    In this month's Google Webmaster report we had a lot of unconfirmed updates, specifically signs of an update around July 25th and then maybe a roll back on August 2nd...

    Google To Expand AMP To Main Mobile Search Results; Is That A Good Thing?

    rustybrick
    by rustybrick
    Aug 3, 2016
    Yesterday Google announced their plans to expand AMP, accelerated mobile pages, from the top news section, where it first launched in February, to the ten blue main links in the mobile results.

    They said first, they are launching it in a preview form at https://g...

    Google Algorithm Update? A Reversal Of Last Weeks Update?

    rustybrick
    by rustybrick
    Aug 2, 2016
    This morning there was a large surge in webmaster chatter around fluctuations and changes in the Google search results. The chatter began around 3am ET in the ongoing WebmasterWorld thread (note...

    Google Defines Search Analytics Impressions, Position & Clicks

    rustybrick
    by rustybrick
    Aug 2, 2016
    Google has posted a help document named What are impressions, position, and clicks? This document is one of the most comprehensive and authoritative...