Industry News

Ginny Marvin posted at Search Engine Land a screen shot she found of the new Google AdWords expanded headlines.

In this Google AdWords test, Google has expanded the headline to two lines that wraps and the description is now up to 80 characters...

Systems and methods consistent with the principles of the invention may provide a reasonable surfer model that indicates that when a surfer accesses a document with a set of links, the surfer will follow some of the links with higher probability...

Gary Illyes from Google said on Twitter yesterday that this may be the last Penguin update. He said "it's likely there won't be next one," referring to the next Penguin update.

The unexpected death of music legend Prince has shocked so many around the world. Google has recognized his passing with a special purple rain “doodle,” as Google’s special logos are called.

The doodle changes the colors of the Google logo to purple and is animated to look as if purple rain is falling, a tribute to Prince’s famous song.

Clicking on the logo brings up Google results for “Prince Music” and shows a listing of his music:

The post Google Honors Prince With Special...

Google sent an email to many of their AdWords advertisers yesterday telling them changes are coming to their search ads on Google Maps. We saw some of those changes yesterday with ads in the local finder results. But more changes are coming...

Today I’m lucky enough to attend Industry Conf in Newcastle, and also do a talk on user research in large enterprises. Industry is a fantastic conference to speak at, and it’s run by one of the best and nicest people in our community—Gavin Elliot. I can’t say enough good things about the conference organization, the venue, and the quality & usefulness of the talks we’re exposed to here.

The slides for my talk, entitled User Research Challenges and Solutions for the Enterprise, are...

Google's linking guidelines are pretty clear where it says "the following are examples of link schemes which can negatively impact a site's ranking in search results." They include "large-scale article marketing or guest posting campaigns with keyword-rich anchor text links...

Do you search through Google on your phone? How do you know whether or not Google is watching you as you do and keeps on eye on whether or not you like the results you receive during your searches? Could Satisfaction with search results be a...

As we reported early last month, Google began officially killing off toolbar PageRank. It started on March 7 2016 but it officially ended this past Friday, April 15, 2016.

Any last remanent of Toolbar PageRank was officially shut off by Google...