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Industry News

Catch up on interesting new discussion and industry news.

    Do Search Click-Throughs Help Determine Whether a Page Appears in Google Search Results?

    by Bill Slawski
    Dec 7, 2015
    In a recent article at Search Engine Land we were told that Google Posts That Local Results Are Influenced By Clicks, Then Deletes That. It caught my attention, and had me investigating further. Patents Involving Clicks Influencing Search...

    Google Not Launching Penguin 4.0 This Year; 14+ Months Since Refresh

    rustybrick
    by rustybrick
    Dec 4, 2015
    Although almost everyone, including Google, expected the Google Penguin algorithm to be revamped and released as Penguin 4.0 this year - that is not going to happen...

    Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? - Whiteboard Friday

    Dec 3, 2015
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about the mobile world and specifically whether we should be investing our mobile marketing efforts into the mobile web — meaning a website that is responsive and adaptive...

    Google Changes Statement On Clicks Impact Google My Business Rankings

    rustybrick
    by rustybrick
    Dec 3, 2015
    Yesterday I reported that Google said clicks impact Google My Business rankings. Well, Google later edited what they wrote and removed that clicks matter.

    Google Admits Clicks Impact Your Google My Business Listing Rankings

    rustybrick
    by rustybrick
    Dec 2, 2015
    I believe this is common knowledge in the local SEO world but I don't think I've seen Google come out and say it. Google's Rahul J from the Google My Business team posted in the Google My Business Help forum four ways to help promote your local listing in the Google search results...

    Google Location Filter Option Changed In The Search Results

    rustybrick
    by rustybrick
    Dec 1, 2015
    Over the past few weeks, I have been seeing sporadic reports in the Google Web Search Help forums around Google dropping the location setting, where you can filter search results based on a specific locale...

    Google's Universal Assistant & Ambient Computing To Change Search As We Know It

    rustybrick
    by rustybrick
    Nov 27, 2015
    TIME has this great piece on Google Now and a prototype of the communicator that Captain Picard and company use to interact with the Enterprise on Google's search czar Amit Singhal. It is basically something you tap, ask a question...

    Accelerated Mobile Pages For Google Search Coming Soon

    rustybrick
    by rustybrick
    Nov 25, 2015
    In early October, Google announced a major announcement around Accelerated Mobile Pages - a way to speed up the mobile web...

    A Look at the Keyword Research Tool Universe in 2015

    randfish
    by randfish
    Nov 24, 2015
    In 2015, I’ve been pretty obsessed with keyword research and the tools web marketers are using to do it. I’ve made no secret of the fact that I’m working with Russ Jones (after our SERPscape acquisition) and a small team at Moz to build something in this space. But, I’m always trying to learn more and, in that spirit, after some nudging to try using Typeform again (which is pretty damn great survey software, BTW), I put up a short survey asking for thoughts around keyword research tools....

    Will Google Start Reading Text in Images on the Web Soon?

    by Bill Slawski
    Nov 24, 2015
    Googlebot Doesn’t Read Pictures of Text During Web Crawls

    When I was an Administrator at Cre8asiteforums (2002-2007), one of my favorite forums on the site was one called the Website Hospital. People would come with their sites and questions...