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Industry News

Catch up on interesting new discussion and industry news.

    Is Semi-Hidden Text Bad for SEO?

    Jill Whalen
    by Jill Whalen
    Feb 1, 2013
    Is using hidden text within class tags ideal for SEO, or should it be avoided?

    The Lead Up To the Super Bowl: How Are We Searching?

    Vanessa Fox
    by Vanessa Fox
    Feb 1, 2013
    Since 2009, I’ve been writing articles here on Search Engine Land about how Super Bowl commercials influence online behavior and how well (or not) advertisers have taken advantage of that online opportunity. One clear trend has been that each year, these commercials trigger increased online activities. This is both because each year, we are more likely to juggle multiple devices while we watch the game (TV + mobile phones + tablets + laptops +….) and because we have so many more places online...

    Google Updates Maps Review Spam Algorithms

    rustybrick
    by rustybrick
    Feb 1, 2013
    Googler, Dasha, announced in a Google Maps Help thread that they made a major update to their spam algorithms to block spammy reviews in Google Maps.
    Dasha said that Google "made some recent improvements to our spam detection algorithms that have increased the number...

    Animated Google AdSense Ads

    rustybrick
    by rustybrick
    Feb 1, 2013
    Google is testing a new form of ads where the ads animate and reform themselves as you place your mouse cursor over them. It is a form of animation within the Google AdSense ad formats.
    @IncrediBILL posted videos of what these look like at WebmasterWorld when you interact with them. They are pretty wild!

    Google Patent for Touch Screen Keyboard

    by Bill Slawski
    Jan 31, 2013
    I remember 10th grade keyboarding class in high school, which was a required course for everyone. I’ve typed a lot more characters than I ever expected in the days since, but I’ve been wondering how much longer people would be typing, or at least typing on a physical device intended just for typing. I’ve tried [...]

    The post Google Patent for Touch Screen Keyboard appeared first on SEO by the Sea.

    3 Months and Still No Penguin Recovery

    Jill Whalen
    by Jill Whalen
    Jan 30, 2013
    Our site has been affected by Google's Penguin update. Our website traffic and search queries are down almost 80%.

    Google Places / Local Business Management Update

    rustybrick
    by rustybrick
    Jan 30, 2013
    Last night, Google's Jade Wang announced in the Google Business Help forum that they have made an update to the area businesses can maintain and update their Google Places / Loca Listing in Google Maps.

    High Rankings Question of the Week

    Jill Whalen
    by Jill Whalen
    Jan 29, 2013
    What do you think of the fact that soon many SEO tool providers will no longer be showing keyword rankings?

    Webmasters Notice Decline In Google Image Search Traffic After Design Update

    rustybrick
    by rustybrick
    Jan 29, 2013
    Last week, Google updated their image search design citing this is better for webmasters. Webmasters were not convinced, they didn't like that searchers can get the high resolution image directly on Google's web page and not be required to click through... Some SEOs are looking to block GoogleBot from indexing their images.

    More Project Glass Patents, Part 2

    by Bill Slawski
    Jan 29, 2013
    In the first part of this series, Google Glass Hardware Patents, Part 1, I looked at 5 patent filings from Google published over the past couple of weeks, about Project Glass. Those included (1) a closer look at the optical systems that Google Glass might use, (2) how a bone conducting system might provide audio [...]

    The post More Project Glass Patents, Part 2 appeared first on SEO by the Sea.