Industry News

Google posted a new help document that says it will delete accounts without any campaigns after 6 months. "If an account does not have any campaigns, it'll be permanently deleted by Google Ads 6 months after cancellation," Google wrote.

Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.

Google is testing another variation of the AI-generated product summaries in Google AI Mode, this one is named "What to know." It is made up of user reviews and web sources, according to the disclaimer.

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned off, but this is confusing some advertisers and impacting reporting and ad performance for some.

Here is a recap of what happened in the search forums today...

Five weeks ago, Google announced a new feature named "Text'¬'­ guidelines'¬'­" at the Think Retail event. Google said these would roll out "over time this Fall." Well, some are now seeing the new feature.

Google is testing the ability to highlight portions of the response, to do a follow-up question on what you highlighted. It is similar to past tests on the AI Overview, but this is within AI Mode.

Google is testing the paperclip style icon in the search results, by the search result snippets and description. Clicking anywhere on the paperclip or the snippet will take you to the webpage.

Google has added price tracking data charts for each retailer within Google Search. On the right side, after you click on a product, Google may show a price chart with pricing over time. Google may also let you click on the available merchants and retailers to see how the price has changed for that specific merchant over time.

Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface.