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Industry News

Catch up on interesting new discussion and industry news.

    Should I structure my site using subdomains or subdirectories?

    Oct 31, 2012
    I'm interested in finding out how Google currently views subdomains -- whether there's any difference between a site structured as a group of...

    For Halloween, Google Makes Bats Appear For Horror Movie Searches

    dannysullivan
    by dannysullivan
    Oct 31, 2012
    Not happy with just running an interactive Halloween logo today, Google also has an “easter egg” surprise. Searches for some horror movies bring up sleeping bats that fly away with a click.

    For example, here’s what appears in a search for “Nightmare On Elm Street,” over the knowledge graph box about the movie: Click on the bats, and they fly away:



    These also appear for other films like “The Shining,” “Halloween 1978″ and Aliens, as you can see below:

     Here’s a video of the bats...

    Google’s Interactive “Happy Halloween” Logo For 2012

    dannysullivan
    by dannysullivan
    Oct 31, 2012
    It’s Halloween, and Google’s got a special logo to celebrate the day. Click away to reveal ghosts of the not-so-scary kind to spell out Google!

    At first the logo looks kind of sad, just a deserted street scene:

     But as you click on the various doors, ghosts are revealed that begin to spell the Google logo:



    Eventually, you can spell out the entire name “Google” in ghosts, by clicking on doors:

    If the noise bothers you, click on the mute button by the tree in the lower right...

    What’s The Best Smartphone? Google’s New iOS Search App Says Decide For Yourself

    dannysullivan
    by dannysullivan
    Oct 30, 2012
    Got the new Google Search app on your iPhone or iPad? Here’s a trick. Ask it, “What’s the best smartphone?” The app will politely decline to say.

    The app will reply in one of two ways that I’ve found:“No one phone is right for everyone.”

    “You’ll have to decide for yourself.”

    Don’t have the app? Here’s a video I made with both answers:



    Click here to view the embedded video.

    I’m guessing that Google decided to avoid an embarrassment Apple had earlier this year, when Siri was found to be...

    New Google Search App With Siri-Like Voice Responses Finally Approved For iOS

    dannysullivan
    by dannysullivan
    Oct 30, 2012
    Announced in August, Google’s new Google Search app for iOS has been apparently stuck in Apple’s app approval process for over two months. No longer. Google’s just announced that the new app is out.

    The news came on Google’s official blog today. The company has also posted a video of how it works:



    Click here to view the embedded video.

    The new app provides direct answers and uses a “card” format familiar to Android 4.1 (and now some Android 4.2) users who have the Google Now service:

    It...

    Google: Disavowing Links Isn’t Replacement For Also Trying To Get Them Removed

    dannysullivan
    by dannysullivan
    Oct 30, 2012
    Many SEOs cheered that Google’s new disavow links tool would make it easier to recover from a bad backlink profile. No more worrying about directories charging to remove links or trying to get out of bad link networks. But Google says it does want to see a good faith effort to go along with any disavow links request, or those disavow requests might not get honored.Google: Try To Remove Links

    Google had previously suggested that the disavow link tool wasn’t a replacement for making link removal...

    Do human "quality raters" influence which sites are impacted by Panda?

    Oct 30, 2012
    If you have human 'quality raters' evaluating the SERPs and influencing which sites may be impacted by Panda, how do you confirm that consumers are...

    Why Every Company Should Have a Marketing-Focused Webdev Team

    randfish
    by randfish
    Oct 30, 2012
    Ask any marketing consultant focused on inbound channels (SEO, social media, conversion rate optimization, email, etc.) what the most challenging part of their job is and 75%+ will say: “working with the engineering team.”

    This should come as no surprise. Engineering and webdev resources are, along with web marketers, the biggest scarcest and hardest to hire for web-based businesses. We need to build stuff faster and we need to reach more people. If you want the time of the engineering team,...

    Do AdWords customers get special treatment in organic search results?

    Oct 29, 2012
    I am an important AdWords customer and recently I have seen a drop in ranking for my site. Why can't I get advice on optimizing my site for Google's...

    SMX Social Media Features Del Harvey, The “Matt Cutts” Of Twitter

    dannysullivan
    by dannysullivan
    Oct 29, 2012
    Our SMX Social Media Marketing show is coming to Las Vegas this Dec. 5 & 6, and as part of our great agenda is a keynote talk by Del Harvey, Twitter’s director of trust and safety.

    Not familiar with Del? You should be, if you’re a marketer doing anything involved with Twitter. She oversees what’s considered right and wrong when it comes to promotion on the service.

    To put Del in a context our search marketing readers will understand, she’s effectively the “Matt Cutts” of Twitter, overseeing...