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Industry News

Catch up on interesting new discussion and industry news.

    Google: We Remove Your Rich Snippets For Spammy Structured Markup Penalties

    rustybrick
    by rustybrick
    Jul 1, 2015
    The other day I covered the spammy structured markup manual action and asked does it result in a ranking decline. I didn't think so...

    Bing Signs Ten Year Deal To Power AOL Search

    rustybrick
    by rustybrick
    Jun 30, 2015
    Bing announced big news for them, that they took the AOL search partnership deal away from Google and will start powering AOL Search starting on January 1, 2016.

    This is a 10 year deal...

    Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

    dannysullivan
    by dannysullivan
    Jun 29, 2015
    At AOL Search, Google is out, Bing is in. Microsoft and AOL have signed a new 10-year agreement for Bing to provide search listings and ads to AOL as of January 1, 2016.

    When Google first won the AOL deal back in 2002, it was a huge deal for that company. Google was still up-and-coming; AOL had substantial search traffic. Google managed to renew the deal every time it came up since, such as in 2010. But no more.

    That’s no great loss for Google, however. AOL has only about 1% of the...

    Google "Slow To Load" Label

    rustybrick
    by rustybrick
    Jun 29, 2015
    Google tested red slow labels in the mobile search results back in February. This month Google began testing another form of this label that reads "slow to load."

    The slow to load labels are not red, but rather look like yellow hazard signs...

    How Google May Trigger Answer Box Results for Queries

    by Bill Slawski
    Jun 28, 2015
    So, one of the big questions in SEO these days is why some queries end up triggering Answer Boxes in search results, and others don’t.

    A Recent Bloomberg article explores how Google might use machine learning to answer questions, titled,...

    Google: Panda Algorithm Refresh Still Coming Soon

    rustybrick
    by rustybrick
    Jun 26, 2015
    A little over three weeks ago, Google's Gary Illyes said on stage at SMX Advanced that the Panda data refresh is coming soon. He said, somewhere around 2, 3, or 4 weeks...

    How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings - Whiteboard Friday

    Jun 25, 2015
    For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week let's chat about some things that Google is learning about web searchers and web surfers that may be impacting the rankings.

    I was pretty psyched to see a patent a few weeks...

    How to improve Enterprise UX

    by Rian van der Merwe
    Jun 25, 2015
    A couple of weeks ago I did a talk on Enterprise UX at UX Burlington. You can now read a written version of the talk on A List Apart. From Unsuck the Enterprise:

    So if you’re someone who works in enterprise software, come a bit closer—I need to tell you something…

    I know the work can be difficult. I know there are an infinite number of factors involved in getting product live, and sometimes what gets launched isn’t what you had in mind. I know there are sleepless nights about...

    Google: No Comment On What Triggers Manual Action Penalty Reviews

    rustybrick
    by rustybrick
    Jun 25, 2015
    Joe Hall asked on Twitter a question many SEOs are wondering, what triggers Google to conduct a manual review of a web site for a manual action penalty...

    Google Isn't Paying Matt Cutts But He Is Still On Leave Through End Of 2015

    rustybrick
    by rustybrick
    Jun 25, 2015
    Last night on This Week In Google on TWIT.TV, Matt Cutts was a guest.
    Before the show, Leo Laporte, the host, asked Matt Cutts about his leave with Google and Matt Cutts said (on the non recorded part) that Google was nice enough to extend his leave until the end of this year. He said later on in the recorded part