Industry News

Have you heard of Effingo by Google? Google actually spoke about it on their Google Cloud blog in May 2023. Now Gary Illyes from Google said it is used by Google Search and other areas of Google to do insanely fast data transfers across Google data centers.

Over the past couple of weeks, there has been an increase in complaints around Google Search listing URLs with the srsltid URL parameter tagged along to the URL, as the canonical URL in Google Search. In fact, Google matches on hundreds of thousands of these URLs now and does serve them in the search results under that parameter.

I am a big believer in “moving at the speed of trust” with teams. You cannot shortcut the work to build strong relationships—and I’m afraid there is no roadmap or deadline for that. Sometimes it’s easy, sometimes it takes longer. But don’t skip this work. Move at the speed of trust.

Ben Kuhn shares some good tips around this in Trust as a bottleneck to growing teams quickly. I particularly like these two: Overcommunicate status. This helps in two ways: first, it gives stakeholders more...

Lorin Hochstein shares a characteristically solid systems-thinking take in CrowdStrike: how did we get here?:

Systems reach the current state that they’re in because, in the past, people within the system made rational decisions based on the information they had at the time, and the constraints that they were operating under. The only way to understand how incidents happen is to try and reconstruct the path that the system took to get here, and that means trying to as best as you can to...

Since Friday, August 9th, I have been seeing yet another intense spike in Google Search ranking volatility. This is based on the SEO chatter within the communities and of course, the third-party Google Search rank volatility trackers. And no, we still do not have a new core update officially released by Google but it is coming soon, weeks away...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google spoke about crawling, ways to make it more efficient and some questions around it...

For the original iTunes version, click here.

This week, we covered the big ruling that Google is officially a monopoly, a federal judge ruled. Google search ranking volatility heated up the day after that ruling...

Google posted a new "Search Off The Record" podcast yesterday on the topic of crawling where John Mueller, Lizzi Sassman, and Gary Illyes spoke about how Google crawls, some ideas on how to make crawling more efficient and some misconceptions around crawl frequency and site quality.

There has been some confusion around how Google handles pages that might be more costly for Google Search to crawl, render, index and serve - i.e. JavaScript pages. Google does not have a monetary budget per site, in terms of it will spend $X of crawling budget on your site.

It is not every day that you see a Google featured snippet with emojis and special Unicode characters. Here is an example of one spotted by Nick Churick (hat tip Patrick Stox) that he posted on X.