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Industry News

Catch up on interesting new discussion and industry news.

    Design process: optimize for the scarcest resource

    by Rian van der Merwe
    Feb 28, 2013
    In his thoughts on design process Kevin Anderson quotes a very interesting paragraph from Fred Brooks’s book The Design of Design:

    The critical thing about the design process is to identify your scarcest resource. Despite what you may think, that very often is not money. For example, in a NASA moon shot, money is abundant but lightness is scarce; every ounce of weight requires tons of material below. On the design of a beach vacation home, the limitation may be your ocean-front footage....

    If I use a ccTLD, can I indicate my geographic location is not in that country?

    Feb 27, 2013
    We have a vanity domain (ran.ge) that unfortunately isn't one of the generic TLDs, which means we can't set our geographic target in Webmaster Tools....

    Gmail Search Field Trial Adds Calendar Results To Google Search

    by dannysullivan
    Feb 27, 2013
    Google keeps increasing the amount of information it will show from your Gmail account within your Google searches, if you’re part of the Gmail Search Field Trial. The latest addition? Your calendar results.

    The idea is that if you do a search, you’ll see matching information from your calendar showing within Google’s search results, when it’s relevant.

    For example, Google shared this screenshot showing matches appearing in a search for “what is on my calendar today:”

    I’m in the field...

    Should I use the "autocompletetype" attribute on my web forms?

    Feb 26, 2013
    Can you explain a little bit about the proposed "autocompletetype" attribute? Is this something I should add on my web forms? Matt Cutts, Mountain...

    Matt Cutts: 301 Redirects Dilute PageRank Equally To Normal Links

    by rustybrick
    Feb 26, 2013
    Back about three years ago, we covered an interview between Google's Matt Cutts and Eric Enge of Stone Temple Consulting where we thought we learned that 301 Redirects Do Not Pass Full PageRank & Link Value.

    The truth is, they do not pass full PageRank but nor does normal links...

    Google Image Search Traffic Drops 80% Since Redesign

    by rustybrick
    Feb 26, 2013
    A month ago, Google launched their redesigned Google Image Search interface and as you know...

    How Google Might Generate Snippets for Search Results

    by Bill Slawski
    Feb 25, 2013
    When you perform a search at Google, and you have a set of search results in front of you, how do you decide what to click upon? How do you judge the page titles, the snippets, and the URLs that you see. How does Google decide what to show you? A little more than a [...]

    The post How Google Might Generate Snippets for Search Results appeared first on SEO by the Sea.

    The thing that breaks us

    by Rian van der Merwe
    Feb 25, 2013
    It’s not the load that breaks you down, it’s the way you carry it.

    — Lou Holtz (retired American football coach, author, and motivational speaker)

    I can’t stop thinking about this quote ever since I saw it on Quote Vadis. At some point over the last three or four years, life became pretty heavy. The pressures of two kids, a career, and a life that’s just public enough to invite some nastiness every once in a while can really wear you down.

    So it’s easy to fix your eyes on the...

    What percentage of PageRank is lost through a 301 redirect?

    Feb 25, 2013
    Roughly what percentage of PageRank is lost through a 301 redirect? Sam Harries, Exeter, United Kingdom Have a question? Ask it in our Webmaster Help...

    Training in Winter

    by Tadeusz Szewczyk
    Feb 25, 2013

    Some of you may remember that I have started training parkour some time ago. It made me not only 200% healthier over the recent years (I feel 10 years younger by now) it also inspired me in other areas of life.

    I've already coined a new term for a positive SEO technique that I call "Google Parkour" which basically means helping your "competitors" by linking out to them and ultimately getting traffic from them. It doesn't work completely as imagined but it works to some extent. It works...