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Industry News

Catch up on interesting new discussion and industry news.

    Facebook won’t keep your friendships going

    by Rian van der Merwe
    Feb 6, 2013
    Richie Siegel in Facebook Isn’t Worth It:

    With Facebook acting as the gauge of social worthiness in the twenty-first century, it’s time we realize that a lot of what we hoped Facebook could accomplish was unrealistic and impossible. Facebook is not going to keep your friendships going, no matter how much effort you put into it. Only humans, talking and being with other humans, can develop meaningful, lasting bonds. You can have all the friends in the world on the internet, but once you...

    Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought Adwords Too

    Vanessa Fox
    by Vanessa Fox
    Feb 6, 2013
    Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot Budweiser!). For the last five years, I’ve tracked where advertisers are trying to send viewers, where those viewers are actually going, and in particular if advertisers are taking full advantage of the furious searching that happens post-game. Both Google Trends...

    Why don't you turn off the PageRank feature in the Google Toolbar?

    Feb 6, 2013
    Why don't you switch off the PageRank Toolbar feature? It is widely used by link sellers as a link grading system. Why do you continue to display...

    Google's Link Report Drops All Home Page Links?

    rustybrick
    by rustybrick
    Feb 6, 2013
    Yesterday we reported that Google's link report dropped the number of links being reported across virtually all sites. Some have seen 70% drop in link counts as reported in Google Webmaster Tools.

    A new Google Webmaster Help thread may have some more insight on what happened...

    Why does a certain YouTube video appear to be visiting my blog?

    Feb 5, 2013
    Why does a certain YouTube video appear to be visiting my blogspot blog? Take this video for example, it keeps appearing in my Blogger Dashboard as a...

    What a Product Manager should focus on in the first 90 days

    by Rian van der Merwe
    Feb 5, 2013
    Arriving at a company as a new (or sometimes, the first) Product Manager can be daunting. Product Management is usually introduced in an organization once there is a such a high level of internal enthusiasm and chaos that the leaders aren’t sure how to handle it any more. And then everyone looks to the Product Manager — you — to “manage stuff”.

    It’s easy to get overwhelmed by how much there is to do when you step into a stressful role like Product Management. So here are some...

    February 2013 Google Webmaster Report; Possible Update

    rustybrick
    by rustybrick
    Feb 5, 2013
    That time of the month again for the Google Webmaste Report where we summarize any recent findings by savvy SEOs and webmasters via the ongoing WebmasterWorld thread and recap the top changes and updates in the past 30 days or so.

    First...

    Fewer Links to Your Site In Google Webmaster Tools? You're Not Alone.

    rustybrick
    by rustybrick
    Feb 5, 2013
    Over the past 20 hours or so, there have been numerous reports and concerns over the number of links being reported within Google Webmaster Tools "Links to Your Site" section severely dropping.
    The number of links being reported in that section for many webmasters have dropped by as much as 75%...

    Google's First PageRank Update In 2013

    rustybrick
    by rustybrick
    Feb 5, 2013
    Google has begun pushing out new PageRank values to the Google Toolbar yesterday. This would make the first Toolbar PageRank update of 2013.

    Normally Google updates PageRank values in the Google Toolbar every 3 months or so...

    Google Patent Granted on Mobile Location Detection

    by Bill Slawski
    Feb 4, 2013
    Google has a lot invested in knowing where you are. The future of search, and many of the services that Google offers is going to rely upon it being accurate, too. It can’t be off by 30 meters, like it might be with cell tower triangulation. It can’t rely upon a GPS system initially built [...]

    The post appeared first on SEO by the Sea.