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Industry News

Catch up on interesting new discussion and industry news.

    Google Ads Pitch Making Google Your Homepage

    dannysullivan
    by dannysullivan
    Nov 26, 2012
    It can seem odd that people search for “Google” on Google, but they do. And for those who do within Google News, the company has been running ads encouraging them to make Google their homepage.

    I noticed this happening in the middle of last month, and you can still see it happening today:

    The ad says, “Make Google Your Homepage” with the message “Access Google Conveniently By Setting It As Your Browser Homepage,” as you can see in close-up below:

    I’ve seen at least one other...

    Why might Googlebot get errors when trying to access my robots.txt file?

    Nov 26, 2012
    I'm getting errors from Google Webmaster Tools about the Googlebot crawler being unable to fetch my robots.txt 50% of the time (but I can fetch it...

    Bing Testing Social Sidebar With New Look, More Answers

    dannysullivan
    by dannysullivan
    Nov 23, 2012
    It’s been about six months since Bing unveiled its Social Sidebar, and the search engine is now testing a new format that drops the gray background and which shows more matching content from friends and social networks. Before & After

    Here’s an example of how the Social Sidebar still looks for most people:

    Here’s the “after” view, or how it appears to the tiny number of people seeing the new look: The Visual Changes

    In terms of visual changes, the new format: Replaces the gray...

    What has having your own blog taught you about SEO?

    Nov 21, 2012
    Have you learned something about SEO that you wouldn't know if you haven't had your blog? diCrox, Madrid, Spain Visit Matt's blog: www.mattcutts.com...

    Ouch: Relationship Building is Not about SEO at All!

    by Tadeusz Szewczyk
    Nov 21, 2012
    *

    It's official now: relationship building replaces link building in SEO. I've been preaching relationships for years as part of SEO 2.0 but now the approach arrived in the SEO mainstream. I'm glad it has. There is just one problem with relationship building as applied using the old school SEO mindset: it doesn't scale! Ouch!

    You can't build 100 relationships like you built 100 links in the era of SEO 1.0

    So relationship building is not a one to one replacement, it's much more than...

    Is There a Long Tail to Referral Traffic?

    randfish
    by randfish
    Nov 21, 2012
    I was recently chatting with my friend Matthew Brown of AudienceWise about the distribution of the web’s traffic, and we both wondered – do referrals from external domains follow a “long tail” distribution pattern?

    I surmised that only ~20% of the referrals that the average website receives comes from the tail of the distribution curve, whilst Matt felt that number should be considerably larger. As a first step, I figured I’d check SEOmoz.org’s own referral traffic (via Google Analytics) to...

    Do you think that "Search Engine Optimization" should be renamed?

    Nov 20, 2012
    Hi Matt, do you think that search engine optimization is descriptive in the way it is used today? Do you think we need to call it something else?...

    How long does a reconsideration request take to process?

    Nov 19, 2012
    I've been waiting for 2 months to hear back regarding a reconsideration request. Is this normal? There is no one I can contact about it. Laura,...

    A Yahoo-Facebook Search Partnership? Reality Check Time!

    dannysullivan
    by dannysullivan
    Nov 18, 2012
    The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search mountain. The rumors and expectations of this go back for years. Now the latest twist: Yahoo and Facebook will team up together. If you’re banking on that potential alliance taking out Google, much less Bing, let me offer up a reality check. Report: Yahoo & Facebook Talking Search

    Let’s start with the current news that has various tech blogs lighting up...

    Broadening Our Thinking on the Practice of Conversion Rate Optimization

    randfish
    by randfish
    Nov 18, 2012
    Many times when businesses invest in improving online conversion rates, the practice goes something like this: Brainstorm a list of things that can be changed in the conversion process or on the landing page Determine which are easy to build/test Create a set of A/B or multivariate tests to run through them Allow winning changes to remain

    Unfortunately, this process diminishes what CRO can achieve. It’s my belief that conversion rate optimization needs to be a practice that’s separate from...