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Industry News

Catch up on interesting new discussion and industry news.

    What SEOs Love Most About Google's "How Search Works"

    rustybrick
    by rustybrick
    Mar 4, 2013
    On Friday afternoon, Google announced a neat new interactive infographic named How Search Works.
    It is an excellent way for a newbie to learn the basics on how Google crawls, indexes, ranks and shows their search results. But how...

    Why Google May Change Search Result Snippets

    by Bill Slawski
    Mar 3, 2013
    It doesn’t do any good to rank well in search results if no one clicks through.

    If you go to Google Webmaster tools, and see the list of queries a page of yours might rank well for, you might see some query terms or phrases that you want to show up in search results. [...]

    The post Why Google May Change Search Result Snippets appeared first on SEO by the Sea.

    Paper textbooks help students learn better

    by Rian van der Merwe
    Mar 3, 2013
    In Students to e-textbooks: no thanks Nicholas Carr reflects on a recent study (PDF link) out of Ryerson University in Toronto which shows that students still prefer paper textbooks over electronic textbooks:

    What’s most revealing about this study is that, like earlier research, it suggests that students’ preference for printed textbooks reflects the real pedagogical advantages they experience in using the format: fewer distractions, deeper engagement, better comprehension and retention,...

    Google Charts “Manual Actions” Against Spam In Search For First Time

    dannysullivan
    by dannysullivan
    Mar 1, 2013
    How often does Google take “manual action” against websites for spam, where a human being reviews a site and decides it deserves some type of penalty? For the first time, Google’s released a chart showing this, going back nearly 10 years.

    The chart is part of Google’s new “How Search Works” area, and it stretches back from August 2004 to today (click to enlarge the chart): “Legacy” indicates manual actions that Google took that weren’t classified into a more specific category, Google told...

    Google Releases Interactive Infographic: “How Search Works”

    dannysullivan
    by dannysullivan
    Mar 1, 2013
    Every wondered how Google Search works, finds pages from across the web and decides how to list them in response to a search? If so, Google’s got a new resource designed to answer questions. Called “How Search Works,” the new area announced today is an interactive infographic that explains more about the search process, including how Google deal with spam issues.

    The new area was inspired by Google’s The Story Of Send, an interactive infographic that Google released last year to explain how...

    How to get buy-in on your design process

    by Rian van der Merwe
    Mar 1, 2013
    I recently had a long conversation about coffee with the manager at the flagship TRUTH.coffeecult retail store. Talking to people who have a passion for their craft — regardless of what that craft is — always invigorates me in my own work as well. One of the things Dominic told me is that since they’re a roaster that supplies coffee to other businesses, TRUTH’s retail coffee shops aren’t their most lucrative business opportunity. So why do they even bother with retail spaces? His answer really...

    What it takes to realize your ambitions

    by Rian van der Merwe
    Feb 28, 2013
    Jeff J. Lin looked at the life of director Ang Lee and pulled out some insights on what it takes to be successful. This part from Ang Lee and the uncertainty of success talks about the long periods of non-success that often occur:

    If you’re an aspiring author, director, musician, startup founder, these long stretches of nothing are a huge reason why it’s important to pick something personally meaningful, something that you actually love to do. When external rewards and validation are...

    UX Myths That Hurt SEO - Whiteboard Friday

    Feb 28, 2013
    User experience and SEO: friends or enemies? They've had a rocky past, but it's time we all realized that they live better in harmony. Dispelling the negative myths about how UX and SEO interact is the first step in improving both the look and search results of your website. 

    In today's Whiteboard Friday, Rand talks about some persistent UX myths that we should probably ignore.

    Have anything to add that we didn't cover? Leave your thoughts in the comments below!

    Video...

    Facebook Shares How People Are Using Graph Search: Finding Friends Tops List

    dannysullivan
    by dannysullivan
    Feb 28, 2013
    Today, Facebook has shared information that “hundreds of thousands” of people are using its Facebook Graph Search service, highlighting that people still use it like “old’ Facebook search — to find friends. Facebook then suggests some ways to go beyond that, for those who have the new search feature. New Ways To Find Friends

    From its post, Facebook said that people typically begin using Graph Search to find friends, which isn’t surprising. Finding people has always been by far the main way...

    Women Are The Building Blocks Of The SEO Industry

    rustybrick
    by rustybrick
    Feb 28, 2013
    There is this a ton of buzz floating around the industry about an issue of sexism at technology conferences and yea, search marketing conferences.
    It probably started off when Marty Weintraub released some industry data on female representation at online marketing conferences. You should check out the statistics and details.
    I first ran into this when I ran my first SMX...