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Industry News

Catch up on interesting new discussion and industry news.

    Google Webmaster Tools Search Analytics Report Now Live

    rustybrick
    by rustybrick
    May 6, 2015
    It is now official, Google has rolled out the new Search Analytics Report too all webmasters within Google Webmaster Tools. Google said they will keep the old Search Queries report for three months and then sunset it...

    Google: More Searches Take Place On Mobile Than Desktop

    rustybrick
    by rustybrick
    May 6, 2015
    Google announced several new ad features yesterday but in that announcement finally confirmed what many suspected, that in the US and 10 other countries, mobile searches are more frequent than desktop searches...

    Google Says No Update Over The Weekend

    rustybrick
    by rustybrick
    May 5, 2015
    Yesterday I reported huge chatter and signs of a weekend Google update that kicked off Friday morning and continued through the weekend.

    I asked Google and they told me there was no update over the weekend...

    Possible Google Panda Update Over The Weekend?

    rustybrick
    by rustybrick
    May 4, 2015
    On Friday, we reported some early chatter around a Google update possibly kicking off Friday morning.

    Well, as expected, it seems to have heated up over the weekend. Not only has the chatter spiked up a lot...

    How Google is focusing upon Building and Promoting Entity Collections

    by Bill Slawski
    May 3, 2015
    Last November, before Google and Twitter announced that they had a new partnership delivering a data stream of tweets to Google, to enable the search giant to include that real time social media data into its search results, we read about some of...

    Maybe offices aren’t so bad, after all

    by Rian van der Merwe
    May 1, 2015
    Jamie Hodari makes the point that the recent blowback against office spaces (and open office plans) might be slightly overblown. She asks, Is Working Remotely Sapping Your Creativity?

    A creative work life requires social relationships and serendipitous interactions. It requires contending with ideas you don’t agree with. It requires getting up and moving around. As a result, it’s becoming increasingly clear that for many people, working at an office isn’t a relic of a pre-digital age,...

    The business of design

    by Rian van der Merwe
    May 1, 2015
    Christina Wodtke writes about the intersection of design and business in Why Design Needs Entrepreneurship (and Entrepreneurship Needs Design). This is a particularly nice summary of the three major startup handbooks in high circulation these days:

    Steve Blank said you should talk to your customers as you develop your offering. He said there were no answers in the building, you must go out into the world if you want to make something people want.

    Eric Reis said you should...

    Official: Google Mobile Friendly Algorithm Fully Rolled Out But...

    rustybrick
    by rustybrick
    May 1, 2015
    A lot of people are wondering if the Google Mobile Friendly Algorithm is fully rolled out yet, the answer to that is yes. Google's mobile friendly algorithm is fully rolled out according to Gary Illyes of Google.
    Gary responded to my question if it was fully rolled out on Twitter this morning saying "the algo is rolled out."

    Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday

    Apr 30, 2015
    For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab!

    Video transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about why link building sometimes fails.

    So I've got an example here. I'm going to do a search for artificial sweeteners. Let's say I'm working for these...

    Easy with the onboarding

    by Rian van der Merwe
    Apr 30, 2015
    Some interesting perspectives from Dharmesh Shah in Why Your Startup Should Ignore Your Onboarding Experience (For Now):

    Great user onboarding makes users say, “WOW, this is awesome,” and recognize that your product is a must have experience. But these WOW moments don’t come easy. And the mechanics by which you onboard users is just a small part of whether or not they fall in love with your product.

    The more substantial part of the equation is the value your product delivers...