Industry News

A few weeks ago, Google announced it is doing away with how it does credits and disputes for Local Service Ads and is switching to an automated system. It seems like that system is now live, up and running.

Google notified advertisers in Canada they are charging a 2.5% surcharge on top of everything for buying ads on Google. This is on top of many of these advertisers losing the credit card payment option, which was as good as cash for many of them.

Ginny Marvin, Google's Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove AI-theming (if that is a word) because they are in different ad groups.

Google seems to be encouraging searchers to search more for more types of queries with a new "Explore more with Search" carousel. It shows the searcher other topics, with photos, on what they can search on.

Google will update its Google Ads policy on September 3, 2024, to allow public hair grooming services to be advertised on the Google Ads network, including Display, YouTube, and Search.

Google Ads is currently having an outage for many of its reporting interfaces across Report Editor, Dashboards, and Saved Reports in the Google Ads web interface. Plus, The Products, Product Groups and Listing Groups pages are down across the web interface, API, and Google Ads Editor.

Here is a recap of what happened in the search forums today...

Google Search had an incredibly volatile month of July and it ended the month with a huge bang. The volatility in the Google Search results yesterday, July 31st, going into today, August 1st, is heavy. This may be Google testing a new Google search ranking algorithm update, maybe the expected core update, or maybe not...

In May, we reported that Google Search algorithms lowered the rankings of deepfake sites. Now, Google has gone into more detail on how this algorithm works and how you can manually remove deepfakes from Google Search.

A few weeks ago, we saw Google testing pill formats, bubble formats, for sitelinks in the mobile search results. Now Google is testing that format on the desktop search results.