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Industry News

Catch up on interesting new discussion and industry news.

    #AskSearchQuality India - Mobile

    Nov 17, 2014
    Questions being answered as a part of #AskSearchQuality, a social media campaign conducted for Indian Webmasters on the G+ channel.

    #AskSearchQuality India - Crawl Rate

    Nov 14, 2014
    Questions being answered as a part of #AskSearchQuality, a social media campaign conducted for Indian Webmasters on the G+ channel. Useful links:...

    Be Intentional about Your Content & SEO Goals or Face Certain Failure - Whiteboard Friday

    Nov 13, 2014
    We're seeing more and more companies investing in content marketing, and that's a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today's Whiteboard Friday, Rand covers examples of goals for targeting different kinds of people, from those who merely stumbled upon your site to those who are strongly...

    #AskSearchQuality India - Duplicate content

    Nov 13, 2014
    First edition of #AskSearchQuality, a social media campaign conducted for Indian Webmasters on the G+ channel. Related links: Using canonical URLs:...

    Google’s Query Language

    by Bill Slawski
    Nov 13, 2014
    There’s a “Greenway park” near me, built where a train had previously roamed for over 100 years. The park is narrow and not much wider than the width of railroad cars. It cuts a nice path for local residents to use to walk across town, and it’s a...

    Google Penguin Updating Or Google Panda Refreshing This Morning?

    rustybrick
    by rustybrick
    Nov 13, 2014
    I am seeing early but significant chatter this morning around Google algorithm and search results changes. Some are saying it is Penguin related and some are saying it is Panda related. It is too early to tell...

    Twitter: Renewed Focus On SEO Generated 10 Times More Visitors

    dannysullivan
    by dannysullivan
    Nov 12, 2014
    Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site.

    The news came during the Twitter Analyst Day event today. Twitter’s director of product management Trevor O’Brien said the company made a change earlier this year to ensure that search engines like Google and Bing could better access 50,000 popular hashtag pages — pages where...

    Product design: a balance between vision, intuition, and data

    by Rian van der Merwe
    Nov 12, 2014
    I really liked this interview with Josh Porter where he talks mainly about good product design, and the importance of user feedback:

    Good product design is the result of persistence as much as anything else. That’s why you hear companies like Airbnb and Evernote and others say that it can take years to figure out user onboarding or free trials or other sophisticated flows. It takes a lot of time to get your message right, get the user incentives right, get the interaction right, etc. It...

    Don’t fear the empty space

    by Rian van der Merwe
    Nov 11, 2014
    Lukas Mathis writes about our fear of empty space in visual design in Horror Vacui:

    There’s a concept in visual art called horror vacui, or «fear of empty spaces.» It’s the natural tendency of humans to fill empty spaces with stuff. Your new shelf has some empty panels? Put something in there! Your flat has an empty corner? Buy a chair! Or a plant! Something! Anything!

    Humans have the same tendency when it comes to visual design. No empty space! Your screen has a few white...

    Google Algorithm Chatter Heating Up, Shifts Happening?

    rustybrick
    by rustybrick
    Nov 11, 2014
    Yesterday I reported how there was some weekend chatter about Google fluctuations.

    Well that has really started to pick up as of last night. Many more webmasters are noticing lots of changes, some saying reversals...