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Industry News

Catch up on interesting new discussion and industry news.

    Google: Sharing IP Addresses On Shared Servers Is Normal & Fine For SEO

    rustybrick
    by rustybrick
    Apr 4, 2024
    Google's John Mueller for the umpteenth time said that sharing IP addresses and/or having your site on a shared server and/or using a CDN that does all of that, is fine for Google Search, SEO and ranking. In fact, he said it is "normal" for sites to do this.

    Daily Search Forum Recap: April 3, 2024

    rustybrick
    by rustybrick
    Apr 3, 2024
    Here is a recap of what happened in the search forums today...

    Microsoft's Fabrice Canel: SEOs Don't Realize Bing Search Usage

    rustybrick
    by rustybrick
    Apr 3, 2024
    Fabrice Canel, the Principal Product Manager at Microsoft Bing, said, "Bing usage extends beyond what many search engine optimizers (SEOs) may realize." He is basically saying that Bing Search is more important than most of us are giving them and maybe we should consider Bing more when it comes to investing in our efforts

    Google Local Panel Results Tests Toggle To Next Result

    rustybrick
    by rustybrick
    Apr 3, 2024
    Google is testing an arrow to toggle to the next local pack listing in the search results. This next button or toggle shows up after you click on an individual local listing in the Google Search results. Then you can click to the next one or swipe to the next one if you are on mobile.

    Google Ads Extension With Call Us; Text Or Email To Call

    rustybrick
    by rustybrick
    Apr 3, 2024
    Google Ads has this feature for call us extensions to scan to call, where Google shows you a QR code on the screen that you can scan from your phone to call. Now Google is testing to send this number to your phone via text or email.

    29 Days In The Google March 2024 Core Update Is Still Rolling Out

    rustybrick
    by rustybrick
    Apr 3, 2024
    It is now four weeks and one day since the Google March 2024 core update started rolling out, 29 days since it started and yes, it is not done rolling out yet. Google's Danny Sullivan and John Mueller both confirmed that yesterday, even though Google's search status dashboard says the same thing.

    Max Conversion Value Available For Microsoft Advertising Search Campaigns

    rustybrick
    by rustybrick
    Apr 3, 2024
    Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping search campaigns. Also, Microsoft announced Microsoft Click ID, AI image cropping, and the hotel center deprecation date.

    Daily Search Forum Recap: April 2, 2024

    rustybrick
    by rustybrick
    Apr 2, 2024
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

    I posted the big Google Webmaster Report for April...

    April 2024 Google Webmaster Report

    rustybrick
    by rustybrick
    Apr 2, 2024
    After a relatively slow Google webmaster report last month, this month was the extreme opposite...

    Reddit Moderators Keep Removing Google Search Liaison's Responses

    rustybrick
    by rustybrick
    Apr 2, 2024
    Reddit moderators in the SEO channel continue to remove the responses that Danny Sullivan, Google's Search Liaison, is posting in response to some SEO and Google Search-related questions. It is somewhat comical to see this, because you'd think any forum would want an official Google representative to reply to their users questions.