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Industry News

Catch up on interesting new discussion and industry news.

    New: Google AdWords Callout Extensions

    rustybrick
    by rustybrick
    Sep 4, 2014
    Google announced a new AdWords extension named callout extensions.

    Callout extensions let you add additional text that shows with your Google search ads, highlighting specific information about your products and services...

    Automating The Google Knowledge Graph With Google's Knowledge Vault

    rustybrick
    by rustybrick
    Sep 3, 2014
    The New Scientist reports that Google is building a version of the knowledge graph that expands its knowledge through algorithms at mass scale - Google calls it the Knowledge Vault...

    Was Google Maps a Proof of Concept for Google’s Knowledge Base Efforts?

    by Bill Slawski
    Sep 2, 2014
    Not everything we read in a paper or in a patent from a search engine is something that happens in real life; but sometimes it is. I like coming across a patent now and then that is dated but does a good job of describing something that happened as...

    App circulation

    by Rian van der Merwe
    Sep 2, 2014
    I’ve done quite a bit of writing here on architecture and design (see this, for example), so I really enjoyed Melissa Mandelbaum ‘s Applying Architecture to Product Design: Lesson 1 – Circulation:

    As an architect, I learned circulation systems including stairs, hallways and elevators are very important in helping people navigate buildings. Similarly, as a product designer, I’ve learned circulation systems such as list menus and tabs are necessary for helping people navigate products....

    Google Quick Answer Fail: NSFW Advice On “How To Eat Sushi”

    dannysullivan
    by dannysullivan
    Sep 2, 2014
    Google continues to expand the number of quick answers it offers in its results, as well as the size of those answers themselves. But since Google takes these answers from other sites without any human review, that can lead to goofs. The latest: some advice on eating sushi that might not go down well with some.

    In a search for how to eat sushi, Google provides a four-step direct answer that it has lifted from Vice’s Munchies site:



    Notice the fourth point, which ends with:

    That’s...

    Looking at Peer Document Titles and Anchor Text when Collecting Facts about an Entity

    by Bill Slawski
    Sep 1, 2014
    During a civil or criminal legal case, the prosecuting side needs to present evidence to a judge or a jury. Each individual piece of evidence doesn’t have to prove the innocence or guilt of the party being tried by itself, but the combination of...

    Extracting Facts for Entities from Sources such as Wikipedia Titles and Infoboxes

    by Bill Slawski
    Aug 31, 2014
    There are a number of patents from Google, both granted patents and pending patent applications, that describe ways that Google might learn about entities and about facts associated with those by extracting the information from the Web itself...

    Did Google acquire Game Maker and Distributor CiiNow?

    by Bill Slawski
    Aug 30, 2014
    Google was officially assigned the pending patent applications from CiiNow last Wednesday (August 27, 2014) in a transaction that was reported as being executed at the end of July. From searching through the USPTO, I don’t see any other patents...

    Undiscoverable features don’t exist: examples and tips

    by Rian van der Merwe
    Aug 30, 2014
    I need to tell you about a conversation I had with my 4-year old daughter this morning. You’re going to have to stick with me, because despite the potty talk this is going somewhere, I promise. The backstory is that lately she’s been forgetting to wipe after going to the bathroom (this is the type of stuff you’re here to read, right?). So when she got up this morning, this happened:

    Me: “Did you go to the bathroom?”

    Her: “Yes.”

    Me: “Did you wipe?”

    Her: “Oh… no. I...

    Know thy (entire) audience

    by Rian van der Merwe
    Aug 29, 2014
    Lauren Chapman Ruiz shares an interesting viewpoint about the role of empathy in design in Inside the Empathy Trap. The issue is that we can’t just have empathy with one person, we need to have an understanding of a wide variety of goals and needs:

    When we design, we pursue a broader type of empathy. As a colleague once said to me, designers need to identify with the whole user base. User-centricity is about the ability to recognize that there are a number of personas, each with...