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Industry News

Catch up on interesting new discussion and industry news.

    Why Every Company Should Have a Marketing-Focused Webdev Team

    randfish
    by randfish
    Oct 30, 2012
    Ask any marketing consultant focused on inbound channels (SEO, social media, conversion rate optimization, email, etc.) what the most challenging part of their job is and 75%+ will say: “working with the engineering team.”

    This should come as no surprise. Engineering and webdev resources are, along with web marketers, the biggest scarcest and hardest to hire for web-based businesses. We need to build stuff faster and we need to reach more people. If you want the time of the engineering team,...

    Do AdWords customers get special treatment in organic search results?

    Oct 29, 2012
    I am an important AdWords customer and recently I have seen a drop in ranking for my site. Why can't I get advice on optimizing my site for Google's...

    SMX Social Media Features Del Harvey, The “Matt Cutts” Of Twitter

    dannysullivan
    by dannysullivan
    Oct 29, 2012
    Our SMX Social Media Marketing show is coming to Las Vegas this Dec. 5 & 6, and as part of our great agenda is a keynote talk by Del Harvey, Twitter’s director of trust and safety.

    Not familiar with Del? You should be, if you’re a marketer doing anything involved with Twitter. She oversees what’s considered right and wrong when it comes to promotion on the service.

    To put Del in a context our search marketing readers will understand, she’s effectively the “Matt Cutts” of Twitter, overseeing...

    Q&A With Google’s Matt Cutts On How To Use The Link Disavow Tool

    dannysullivan
    by dannysullivan
    Oct 29, 2012
    It’s been almost two weeks since Google launched its link disavowal tool. Some have been busy diving in and using it, but others have had more detailed questions about it. We’ve got some answers, from the head of Google’s web spam team, Matt Cutts.

    Question:How do people know what links they should remove?

    Answer:When we’re taking targeted action on some specific links, the emails that go out now include examples of bad links. We provide example links to guide sites that want to clean up...

    Google Logo Honors 70th Birthday Of “The Joy Of Painting” Host Bob Ross

    dannysullivan
    by dannysullivan
    Oct 28, 2012
    Google is running a special logo today to honor Bob Ross, painter, art instructor and host of “The Joy Of Painting,” which aired for over a decade in the US and Canada.

    Ross’s show ran from 1983 through 1994, when he stopped to fight lymphoma, which he later died from in 1995, at age 52. He was born on October 29, 1942. Today’s “Google Doodle” logo honors what would have been his 70th birthday.

    You can read more about Ross’s life in his Wikipedia entry here. PBS also recently released a...

    Are reconsideration requests read by real people?

    Oct 24, 2012
    Right now when a webmaster sends a reconsideration request, how many chances does it have to be read by a real human? Do you plan to make it possible...

    You Must Choose Metrics, But Choose Wisely

    randfish
    by randfish
    Oct 24, 2012
    I had lunch with Thomas from our production engineering team today. During our chat, we talked about the future of the company’s organizational structure and plans to split into feature-focused teams after a big launch we have planned for 2013. Thomas noted that in his previous role with Amazon, teams were judged directly against metrics for the features on which they worked, and this had both good and bad elements.“choose wisely, for while the true Grail will bring you life, the false Grail...

    Why doesn't Google release an SEO quality check up calculator?

    Oct 23, 2012
    This will help people to optimize their websites in the right direction. Is Google willing to do this or it just wants people to keep guessing what's...

    We Can Do Better Than Bit.ly

    randfish
    by randfish
    Oct 23, 2012
    Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track all the sharing I do across networks with a single URL shortener, but the site’s frustrating from numerous levels. Historic data and habit are most of what keeps me from moving to other services (along with a lack of knowledge of better platforms, though awe.sm seems worth a shot).

    We can do better than being forced to take multiple, non-intuitive actions to shorten a URL and...

    If I quote another source, will I be penalized for duplicate content?

    Oct 22, 2012
    Correct quotations in Google. How can you quote correctly from different sources without getting penalized for duplicated content? Is it possible to...