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Industry News

Catch up on interesting new discussion and industry news.

    Introduction to Data Highlighter

    Dec 12, 2012
    Learn about how you can use the Data Highlighter feature in Webmaster Tools to show Google patterns of structured data on your website without...

    Search Engine Land Turns Six, Celebrates With New Editor-In-Chief & Expansion Plans

    by dannysullivan
    Dec 11, 2012
    It’s our sixth birthday here at Search Engine Land, and we’ve got some news — a new editor-in-chief and expansion plans for the future.

    Congratulations to Matt McGee, on his new position as Editor-In-Chief of Search Engine Land & Marketing Land! He starts on January 1, 2013.

    Matt joined our publications in September 2008 as assignment editor for Search Engine Land, and he was promoted to executive news editor in December 2010. In his new position, he’ll handle day-to-day operations of...

    What are the advantages of 301 redirects over rel="canonical"?

    Dec 11, 2012
    In the 2009 rel=canonical video, you suggest using rel=canonical when we CAN'T use a 301 redirect. But 301s hurt performance; they require browsers...

    How can I make the pages on my site unique?

    Dec 10, 2012
    We have an ecommerce site, and around 1000 product/pages on that site, so how can create unique meta details for those pages? SEOtips, India Have a...

    Are You Really a Content Marketer or Just an SEO?

    by Tadeusz Szewczyk
    Dec 10, 2012
    In recent months, especially after the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers. Many articles saying "we're all content marketers now" have been written and a few articles have been published that express the opposite conviction too, that content marketing is a bit made up as a term, that it's just old wine in new bottles etc.

    For years I...

    Bing Shopping As A Poster Child For Consumer Confusion About Ads

    by dannysullivan
    Dec 7, 2012
    Bing has been escalating its attacks against Google Shopping over consumer transparency since launching its “Scroogled” campaign just over a week ago. Well, consumer confusion is a serious issue. Indeed, Bing itself can be used to illustrate some of the problems consumers face at both Bing and Google.

    The day after Bing’s campaign launched, I found the full-page ad to the right in my copy of the Wall Street Journal. A similar ad apparently ran in the New York Times.

    Meanwhile, at least...

    HTML meta tag verification in Webmaster Tools

    Dec 5, 2012
    This video discusses the HTML meta tag method of verifying ownership of your site in Webmaster Tools. Please see goo.gl for more information.

    Will Google get a webspam team outside of the US?

    Dec 5, 2012
    Europe is small compared with USA, so will Google get a webspam team for smaller markets? Abroke Have a question? Ask it in our Webmaster Help Forum:...

    High Rankings Question of the Week

    Jill Whalen
    by Jill Whalen
    Dec 5, 2012
    What sorts of duplicate content do you see frequently on websites which cause SEO issues?

    Why might the estimated number of results change when going from page 1 to page 2?

    Dec 4, 2012
    How reliable is the site: query and why does the total count sometimes change from page 1 to page 2? Blind Five Year Old, SF, CA Have a question? Ask...