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Industry News

Catch up on interesting new discussion and industry news.

    Extracting Facts for Entities from Sources such as Wikipedia Titles and Infoboxes

    by Bill Slawski
    Aug 31, 2014
    There are a number of patents from Google, both granted patents and pending patent applications, that describe ways that Google might learn about entities and about facts associated with those by extracting the information from the Web itself...

    Did Google acquire Game Maker and Distributor CiiNow?

    by Bill Slawski
    Aug 30, 2014
    Google was officially assigned the pending patent applications from CiiNow last Wednesday (August 27, 2014) in a transaction that was reported as being executed at the end of July. From searching through the USPTO, I don’t see any other patents...

    Undiscoverable features don’t exist: examples and tips

    by Rian van der Merwe
    Aug 30, 2014
    I need to tell you about a conversation I had with my 4-year old daughter this morning. You’re going to have to stick with me, because despite the potty talk this is going somewhere, I promise. The backstory is that lately she’s been forgetting to wipe after going to the bathroom (this is the type of stuff you’re here to read, right?). So when she got up this morning, this happened:

    Me: “Did you go to the bathroom?”

    Her: “Yes.”

    Me: “Did you wipe?”

    Her: “Oh… no. I...

    Know thy (entire) audience

    by Rian van der Merwe
    Aug 29, 2014
    Lauren Chapman Ruiz shares an interesting viewpoint about the role of empathy in design in Inside the Empathy Trap. The issue is that we can’t just have empathy with one person, we need to have an understanding of a wide variety of goals and needs:

    When we design, we pursue a broader type of empathy. As a colleague once said to me, designers need to identify with the whole user base. User-centricity is about the ability to recognize that there are a number of personas, each with...

    Google Authorship May Be Dead, But Author Rank Is Not

    dannysullivan
    by dannysullivan
    Aug 29, 2014
    Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different things — and Author Rank lives on. What Google Authorship Was

    Google Authorship was primarily Google’s way to allow the authors of content to identify themselves for display purposes. You asserted it...

    Sponsoring Elezea

    by Rian van der Merwe
    Aug 29, 2014
    Regular readers will know that I’ve been experimenting with sponsorships on the site for a while, but I haven’t really talked about it. So I wanted to write a short note to say that, yes, I’m officially accepting sponsorships on Elezea now as a way to support my writing.

    If you’re interested in sponsoring my writing for a week, you can find out more about sponsorship here (including what you get in return). If you know of anyone who might want to share their product with a bunch of really...

    Google Kills Off Their Authorship Support

    rustybrick
    by rustybrick
    Aug 29, 2014
    Last night, Google's John Mueller was tasked to announce on his personal Google+ account that Google has dropped support for authorship, completely.

    Yes, completely. They simply removed it from their search results interface and from behind the scenes...

    But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content - Whiteboard Friday

    Aug 28, 2014
    We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure. In today's Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution.



    For reference, here's a still of this week's whiteboard!

    Video Transcription...

    Getting Chilly... Google Penguin 3.0 Vibrations

    rustybrick
    by rustybrick
    Aug 28, 2014
    I know, the boy who cried wolf, but my job here is to bring to you what the SEO community is buzzing about and they are buzzing about a possible Google Penguin update, or at least Google testing things that may imply Google is pushing out a Penguin update.
    Didn't I expect Penguin to be launched...

    Google Patent Attacks Reverse Engineering of Local Search Listings

    by Bill Slawski
    Aug 27, 2014
    The title from a Google patent reached out and grabbed me as I was skimming through Google’s patents. It has the kind of title that captures your attention, as a weapon in the war that Google wages against people who might try to spam the search...