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Industry News

Catch up on interesting new discussion and industry news.

    Targeting Your Audience Earlier in the Buying Process - Whiteboard Friday

    Jun 5, 2014
    Here's a still of this week's whiteboard:

    Video transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today I'm going to talk a little about targeting your customers and your potential audience earlier in their buying process.

    So you're probably familiar and have seen diagrams, maybe even from marketing class if you went to marketing class, about the...

    16% Claim Recovery After Google's Panda 4.0 Update

    rustybrick
    by rustybrick
    Jun 5, 2014
    On May 20th, Google began rolling out Panda 4.0 and shortly after we asked you to take our Panda poll. Thousands of you did and I wanted to share the results.

    I asked, How Did Google Panda 4...

    How Google Might Identify Synonyms for Entities Using Anchor Text

    by Bill Slawski
    Jun 4, 2014
    When Google indexes the Web, it’s often been convenient to think about the search engine running two different methods or approaches that seem to run in parallel. One of those involves the crawling and indexing and ranking of pages on the web (and...

    The most common SEO mistake

    Jun 4, 2014
    Matt Cutts talks about a common SEO mistake. More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog:...

    June 2014 Google Webmaster Report

    rustybrick
    by rustybrick
    Jun 4, 2014
    May was an incredibly busy month for Google SEO related topics, specifically seeing Panda 4.0 roll out, the Google Spam algo being updated, press release sites taking a dive and several unconfirmed updates that Google wouldn't talk about...

    You Can Now Connect Your Google+ Page With Your Google Maps Listing

    rustybrick
    by rustybrick
    Jun 4, 2014
    You can finally connect your Google+ company page to your Google Maps listing.

    For the past year or so, I had two listings for my company in Google+. Then, somehow, I had a third. Now...

    Bing Is Five Years Old

    rustybrick
    by rustybrick
    Jun 3, 2014
    Today is Bing's fifth birthday and as you can see, we dressed up our site to celebrate the big day. Five years old...

    At Five Years Old, Bing Has Come Far Yet Has More To Grow

    dannysullivan
    by dannysullivan
    Jun 2, 2014
    Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to mindshare, Bing is still far behind rivaling Google as a search leader. Give Bing A Week & You Might Think You Were At Google

    I know what some might be thinking. Bing’s a solid competitor to Google? Bing...

    Mac “Spotlight” Search Drops Google For Bing; Becomes More Siri-Like In OS X “Yosemite”

    dannysullivan
    by dannysullivan
    Jun 2, 2014
    It looks like Bing has gained another win with Apple, becoming integrated into a new version of Spotlight in Apple’s forthcoming Mac OS X “Yosemite” operating system. Spotlight will also tap into a wide-range of search resources similar to how Siri works on iOS.

    During Apple’s WWDC keynote today, the company shared how a revised version of Spotlight will allow typing on the desktop (rather than clicking on small magnifying glass in the menu bar) in order to search your computer for apps and...

    How can content be ranked if there aren't many links to it?

    Jun 2, 2014
    How does Google determine quality content if there aren't a lot of links to a post? Ashish, India Have a question? Ask it in our Webmaster Help...