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Industry News

Catch up on interesting new discussion and industry news.

    Google Launches New Local Search Algorithm: SEOs Notice Significant Ranking Changes

    rustybrick
    by rustybrick
    Jul 25, 2014
    Last night, Google pushed out a new and major local search ranking algorithm change. Where Google provided details for me on this update. This is not really a spam change but more of a fundamental change to the local search ranking algorithm.

    Google Hypocrisy: Keyword Rich & User Friendly Links Should Die

    rustybrick
    by rustybrick
    Jul 25, 2014
    Back in the days before Google, online usability folks were all about making user friendly hyperlinks that communicated to the user what the link was about and what to expect when they clicked it. That means...

    How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

    Jul 24, 2014
    By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today's Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run!



    For reference, here's a still of...

    “Making It Right” – a book about product management

    by Rian van der Merwe
    Jul 24, 2014
    I don’t know if I’ve always wanted to write a book, but I do know that I’ve been writing the one I’m announcing today in my head for many, many years. It’s called Making It Right: Product Management For A Startup World, and it’s my attempt at putting together a practical framework for building great products:



    The book came about because I saw a lot of people in organizations perform some of the activities that make up the role of product management. The problem is that very few people...

    The original OS: treating people well

    by Rian van der Merwe
    Jul 24, 2014
    Joel Spolsky:

    Even though Fog Creek, Trello, and Stack Exchange are now three separate companies, they are all running basically the same operating system, based on the original microprocessor architecture known as “making a company where the best developers want to work,” or, in simpler terms, treating people well.

    What a great post about a great product and a great outlook on corporate culture. I wish Joel would start blogging regularly again…

    Google Issues Manual Action For Links On Moz's YouMoz

    rustybrick
    by rustybrick
    Jul 23, 2014
    The co-founder of Moz, Rand Fishkin, posted on Twitter and also on the Moz blog that one of the YouMoz, the user generated content portion of Moz, contributors received a Google Manual action for a link violation and it cited an article posted on YouMoz.

    With Matt Cutts On Leave; Who Will Be Google's Punching Bag?

    rustybrick
    by rustybrick
    Jul 22, 2014
    With Google's Matt Cutts taking an extended vacation, I wanted to know, who at Google will take the blame for new algorithms being released.

    Typically when big updates are announced...

    StumbleUpon Remarketing

    by AJ Kohn
    Jul 21, 2014
    For years I've used a combination of StumbleUpon and Google Remarketing to cheaply and efficiently open the top of the funnel for start-ups.

    I don't hear much about this tactic (though perhaps I'm not looking in the right places) so here's a little explanation on this handy growth hack. StumbleUpon



    You remember StumbleUpon right? A darling of the Web 1.0 world, it was purchased by eBay in 2007 where it was largely ignored until it was bought back in 2009. It doesn't get a lot of press...

    Life With Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri

    dannysullivan
    by dannysullivan
    Jul 21, 2014
    Microsoft’s new predictive search agent Cortana is finally becoming available to the general public. How does it compare to longstanding champion Google Now? After months of using them both, it’s no contest. Google Now easily wins, in my daily life. But Cortana does gives Microsoft an important foundation in the predictive search space and puts it well ahead of Apple’s own Siri. Welcome, Cortana

    Microsoft announced that Cortana would be part of Windows Phone 8.1 earlier this year....

    Google's John Mueller: Knowledge Graph Listings Should Not Be Branded

    rustybrick
    by rustybrick
    Jul 21, 2014
    In a Google Webmaster Hangout from a week ago on Google+, John Mueller of Google was presented with a question on why some brands rank so well within the Knowledge Graph on Google.
    Here are two examples...