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Industry News

Catch up on interesting new discussion and industry news.

    High-Value Tactics, Future-Proof Link Building - Whiteboard Friday

    Feb 7, 2013
    The past 12 months have been brutal for many traditional forms of link building. Techniques that once worked are now penalized. Webmasters wonder what tactic will fall under the hatchet next - infographics, guest post blogging, or something else?

    Never fear! In this week's Whiteboard Friday, we discuss how to future-proof your links from penalties and, at the same time, deliver higher rewards - no matter what tactic you use. Be sure to check out the supplemental links included in the...

    Twitter Search Lets You Once Again Find Old Tweets

    by dannysullivan
    Feb 7, 2013
    For ages now, Twitter has only allowed you to search for tweets back for about a week. Looking for a tweet older than that? You were out of luck, at least using Twitter itself. But now that’s changing.

    In a post today, Twitter says that some older tweets are now going to be available. How far back? That’s not said, but it seems like tweets that are particular popular or notable. From Twitter’s post: As we roll this out over the coming days, the Tweets that you’ll see in search results...

    Banner blindness and you

    by Rian van der Merwe
    Feb 7, 2013
    Joaquin (no last name?) talks about ad banner blindness in The non-click generation:

    See, the point is, I know this ad is always in that space, I know what it does, I know its intentions, and I know the methods. It’s invisible to me because I know so much about it.

    That’s nothing new, of course, but the article did remind me of Mike Lacher’s extremely funny I Am the One Who Clicks Banner Ads:

    While you check the weather, I find out why California dermatologists hate the one...

    Advertisers Say No To Google Enhanced AdWords Campaigns

    by rustybrick
    Feb 7, 2013
    For weeks now, top level Google AdWords advertisers were rumbling and kicking their feet about an upcoming change they have been hearing about from their Google reps. That was officially announced yesterday, called Google AdWords Enhanced Campaigns.
    In short, it is suppose to make it easier for business owners to create ads that target both desktop and mobile users. The goal is to simplify the ad creation and management process for the "multi-device world."

    Facebook won’t keep your friendships going

    by Rian van der Merwe
    Feb 6, 2013
    Richie Siegel in Facebook Isn’t Worth It:

    With Facebook acting as the gauge of social worthiness in the twenty-first century, it’s time we realize that a lot of what we hoped Facebook could accomplish was unrealistic and impossible. Facebook is not going to keep your friendships going, no matter how much effort you put into it. Only humans, talking and being with other humans, can develop meaningful, lasting bonds. You can have all the friends in the world on the internet, but once you...

    Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought Adwords Too

    Vanessa Fox
    by Vanessa Fox
    Feb 6, 2013
    Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot Budweiser!). For the last five years, I’ve tracked where advertisers are trying to send viewers, where those viewers are actually going, and in particular if advertisers are taking full advantage of the furious searching that happens post-game. Both Google Trends...

    Why don't you turn off the PageRank feature in the Google Toolbar?

    Feb 6, 2013
    Why don't you switch off the PageRank Toolbar feature? It is widely used by link sellers as a link grading system. Why do you continue to display...

    Google's Link Report Drops All Home Page Links?

    by rustybrick
    Feb 6, 2013
    Yesterday we reported that Google's link report dropped the number of links being reported across virtually all sites. Some have seen 70% drop in link counts as reported in Google Webmaster Tools.

    A new Google Webmaster Help thread may have some more insight on what happened...

    Why does a certain YouTube video appear to be visiting my blog?

    Feb 5, 2013
    Why does a certain YouTube video appear to be visiting my blogspot blog? Take this video for example, it keeps appearing in my Blogger Dashboard as a...

    What a Product Manager should focus on in the first 90 days

    by Rian van der Merwe
    Feb 5, 2013
    Arriving at a company as a new (or sometimes, the first) Product Manager can be daunting. Product Management is usually introduced in an organization once there is a such a high level of internal enthusiasm and chaos that the leaders aren’t sure how to handle it any more. And then everyone looks to the Product Manager — you — to “manage stuff”.

    It’s easy to get overwhelmed by how much there is to do when you step into a stressful role like Product Management. So here are some...