Industry News

Catch up on interesting new discussion and industry news.

    Clarification: Google Search Supports Images Referenced From src Attribute

    rustybrick
    by rustybrick
    Apr 16, 2024
    Google has clarified in its image search help documentation that images are only extracted from the src attribute of img tags in Google Search. This is not new, but Google decided to update its documentation based on some questions it received about the topic.

    Google AdSense New Ad Intents Formats - Links & Anchors In Content

    rustybrick
    by rustybrick
    Apr 16, 2024
    Google AdSense announced a new auto ads format named "Ad intents." Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results.

    Daily Search Forum Recap: April 15, 2024

    rustybrick
    by rustybrick
    Apr 15, 2024
    Here is a recap of what happened in the search forums today...

    Google Goes On Defensive On Its Search Quality & Forum Results Statements

    rustybrick
    by rustybrick
    Apr 15, 2024
    Recently, we covered some of Google's rationale for ranking forums like Reddit and Quora so well in the Discussion and Forums box for many queries. Just a few days ago, we covered how I was sad to see Google ranking some dangerous and potentially harmful forum threads for health-related queries.

    Google Responds To The Verge Mocking Its Search Rankings For Best Printer

    rustybrick
    by rustybrick
    Apr 15, 2024
    Nilay Patel, editor-in-chief of the Verge posted a new article with the intent to both rank for [best printer] in Google Search, as well as mock Google for how he can game Google's search rankings using AI-generated content, while throwing in some affiliate links. Google's John Mueller responded saying, "People seem to really enjoy it."

    Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

    rustybrick
    by rustybrick
    Apr 15, 2024
    On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state.

    Google Crawl Budget Is Allocated By Hostname

    rustybrick
    by rustybrick
    Apr 15, 2024
    Google gives every hostname its own allocated crawl budget. So that means each domain, subdomain, etc has its own unique crawl budget.

    Google AdSense Publishers Reporting Huge RPM Earnings Drops

    rustybrick
    by rustybrick
    Apr 15, 2024
    Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported the switch from CPC to CPM bidding in AdSense did not have a negative revenue result for publishers.

    Google Cache Bookmarklets

    by AJ Kohn
    Apr 14, 2024
    Earlier this year Google retired the links to its web cache. “This has made a lot of people very angry and been widely regarded as a bad move.”



    The feature still exists (for now) as long as you know the right URL pattern. So I dusted off my JavaScript skills and created a set of three bookmarklets, one for each type of web cache result.

    Full Version Cache
    Text Only Cache
    View Source Cache

    Just drag the highlighted links above to your bookmarks bar. Then click the bookmark to...

    Move at the speed of trust

    by Rian van der Merwe
    Apr 14, 2024
    Mandy Brown nails it, once again:

    One of the principles I come back to over and over is adrienne maree brown’s invitation to move at the speed of trust. That is, whenever attempting any effort with other people, prioritize building trust and respect for each other over and above any other goal. The trust forms the foundation from which the work can grow.