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Industry News

Catch up on interesting new discussion and industry news.

    Identifying Entity Types and the Transfiguration of Search @Google

    by Bill Slawski
    Aug 24, 2014
    The World Wide Web is a vast resource for information. At the same time it is extremely distributed. A particular type of data such as restaurant lists may be scattered across thousands of independent information sources in many different formats....

    Google Maps Reviews Overlay Popup Going Away

    rustybrick
    by rustybrick
    Aug 22, 2014
    Nicolai Helling posted on Google+ that Google is about to drop the reviews lightbox overlay you see when you click on the reviews link within the Google search results. Instead...

    Wells Fargo: a big, lean company

    by Rian van der Merwe
    Aug 21, 2014
    I was a little reluctant to click on Greg Satell’s How Wells Fargo Learned To Innovate Around the Customer. First, it’s on Forbes, which has become virtually impossible to read on mobile devices because there’s so much blegh on the page that’s not related to the article. Second, whenever you see people talking about “The Customer”, you should be sceptical. There is no average “user” or “customer”, so this kind of thinking usually results in defining an impossibe target market:



    Image...

    Customer Journey Maps - Whiteboard Friday

    Aug 21, 2014
    At every stage in the marketing funnel, it's crucially important to empathize with your customers' interactions with your business, feeling great about the high points and frustrated by the lows. In today's Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us all about customer journey mapping—a tool that allows us to visualize and learn from those experiences.

    Video...

    Google AdSense Earnings Drop With HTTPS Migrations

    rustybrick
    by rustybrick
    Aug 21, 2014
    So I was all excited migrating over this site to SSL and my corporate site but despite very little ranking changes, both negative or positive thus far, AdSense earnings seem to have taken a hit somewhat...

    The Rich Snippets Algorithm

    by AJ Kohn
    Aug 20, 2014
    There's been a tremendous amount of chatter recently about rich snippets vanishing from Google search results, whether it's Amazon losing their review aggregate snippets or a wholesale reduction in video snippets.

    What we're really talking about are changes to the rich snippets algorithm.



    That's right, we need to go deeper. There's an algorithm within the algorithm.

    Here's what I know about the rich snippets algorithm based on observation and conjecture as well as statements from...

    Semantic SEO or Semantic Search?

    by Bill Slawski
    Aug 19, 2014
    A few years ago, I presented at SES San Jose and someone asked me what they should be keeping an eye upon in SEO. I told them “named entities.” I was reminded of that conversation as I gave a talk today about named entities and other semantics. I...

    Google's Head Of Search 10 Bigest Search Milestones With 890 Changes In Past Year

    rustybrick
    by rustybrick
    Aug 19, 2014
    Matt Cutts has a boss, it is Amit Singhal - he is in charge of all of search and he posted on Google+ looking back at the past 14 years of him working there, including the IPO which was 10 years ago today...

    Seek first to understand, then to defend your design

    by Rian van der Merwe
    Aug 18, 2014
    Alvin Hsia’s What I Learned In My First Year as a Product Designer is a good refresher and reminder about what’s important when working with others. This point is worth discussing further:

    Make a deliberate effort to cultivate empathy for other team functions and be able to explain your designs to whoever it is you’re talking to, in their terms. It’s ok to use design jargon as long as you’re able to educate others on what the impressive-sounding words you use actually mean. Break down...

    Google Penalizes Link Networks In Europe & Germany Over Weekend

    rustybrick
    by rustybrick
    Aug 18, 2014
    Yesterday morning, @gfiorelli1 notified me of that Google has "launched a massive amount of links manual penalization emails" specifically in Spain...