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Industry News

Catch up on interesting new discussion and industry news.

    What should sites do with pages for products that are no longer available?

    Mar 17, 2014

    Google Penalized Link Networks In Spain, Italy & Germany

    rustybrick
    by rustybrick
    Mar 17, 2014
    Google has penalized a few more international link networks on Friday afternoon. Google went after, as promised Italian and Spanish networks and those who participated in them - as well as a couple more Germany link networks...

    Web navigation: stop showing users your app if they want to see TVs

    by Rian van der Merwe
    Mar 17, 2014
    This navigation article by Gerry McGovern is from 2006, but it’s still so spot on. I’ll quote this one bit from Web Navigation is About Moving Forward, but you should definitely read the whole thing:

    Navigation should primarily be about helping us keep on going in the direction we have chosen. If I choose a link for “notebooks” then I have made a decision. Continuing to present me with links for servers and desktops decreases my ability to focus on the notebook direction I have chosen....

    How WordPress deals with technical debt

    by Rian van der Merwe
    Mar 17, 2014
    In WordPress: How It Came To Be And Where It’s Heading Alex Moss interviews Matt Mullenweg and Mike Little, the two cofounders of WordPress. The whole interview is interesting, but their approach to technical debt caught my eye in particular:

    We rewrite or refactor about 10 to 15% of WordPress in most releases, so that we can keep users getting updates and new features quickly, while doing the “ground up rebuild” incrementally in the background, fixing bugs and getting feedback as we go....

    On moving to Portland, and how the internet is (still) awesome

    by Rian van der Merwe
    Mar 14, 2014
    Take care of the people you love, and try to make yourself known and understood. Dial it down, work with your hands, keep it quiet, and share what you know.

    — Frank Chimero, This One’s for Me

    In 16 days our family will walk out of an empty house in Cape Town and get on a plane to Portland, OR. It will be a one-way journey. I’ve been searching for the words to write about it, but I haven’t quite found the right ones. So I guess these ones will have to do.

    I started my first blog...

    Google's Matt Cutts: New Softer Panda Update Coming Soon

    rustybrick
    by rustybrick
    Mar 14, 2014
    At SMX West Matt Cutts of Google announced they are actively working on the "next generation" Panda update that will "soften" the algorithm.

    Matt specifically said this is aimed at helping small businesses that may be impacted by the Panda algorithm...

    Google's Matt Cutts Wants To Give Ranking Boost To SSL Sites

    rustybrick
    by rustybrick
    Mar 14, 2014
    At SMX West Matt Cutts gave the attendees a few tidbits, one of those items was that making your site secure, encrypted, i.e. SSL enabled, is an important trend for 2014.

    At the end of the session...

    Validate first, ship second

    by Rian van der Merwe
    Mar 14, 2014
    Giff Constable makes the case for validation and learning in the product development process before you launch something. From You Are Spending 3x-5x More Than You Should:

    Agile/lean has helped people debunk the “big upfront design” phase, but far too many replace it with nothing. I agree that waterfall-style, big-upfront-design is a waste of time and money. I do believe that getting into the market with a designer and an engineer and learning is a critical use of time.

    Keyword Targeting, Density, and Cannibalization - Whiteboard Friday

    Mar 13, 2014
    Keyword targeting is still an integral part of online marketing, but it isn't the same as it used to be, and we want to make sure you're able to keep up with the changes. In today's Whiteboard Friday, Rand covers today's best practices for keyword targeting, and clears up some common misconceptions about keyword density and cannibalization....

    That New Google Search Results Design Test You Didn't Like Is Now Officially Live

    rustybrick
    by rustybrick
    Mar 13, 2014
    As expected, Google was testing a new design for some time now and now it is officially rolling out to everyone.

    Jon Wiley, the Lead Designer for Google Search...