Industry News

Here’s a solid, research-based take on remote work by Paul Taylor. He discusses what type of work is usually more successful when done in person vs. remotely:

If you are doing solid repeatable work, or work that requires intense solo concentration, you can work from pretty much anywhere. If you are in a discovery phase of work, and trying to fuse ideas together from multiple viewpoints remote working might be a hindrance.

It reminds me of a saying I heard somewhere: “In-person is...

Here is a recap of what happened in the search forums today...

For the past few months now, Google has been saying there are big improvements coming to address some of the search quality issues we've all been seeing in the Google Search results. Danny Sullivan, Google's Search Liason, wrote yesterday that these improvements "are on the way in the near future."

The Google Search team has made a number of relatively minor changes to its JavaScript documentation and also removed much of the dynamic rendering documentation, as it has been deprecated as a workaround for many years now.

Google seems to have this loophole where you can essentially hijack or destroy a Google Business Profile that is also using Local Service Ads. What happens is if someone else links their Local Service Ads to that same Google Business Profile, the Local Service Ads will stop performing.

Google seems to be having a bit of an issue with spam getting into its popular products section. This may be fed in through Google Merchant Center or normal rich results - I am not 100% sure. But here is a screenshot showing one company listing the same product over and over again, even though it should be 10 different stores.

Microsoft Advertising published its monthly what's new feature announcing changes and new features to its advertising platform. Microsoft announced enhanced conversions is rolling out to more markets, new targeting options, new ways to set up campaigns, an update to hotel center subaccounts and RSA reporting updates.

Google Ads will stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024. Google says this is because third-party cookies are being phased out and these models will not work in the future.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google explains the difference between ranking signals...

Danny Sullivan, the Google Search Liaison, gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the "signal/factors are like fuel; systems are the machine that uses them," Sullivan wrote.