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Industry News

Catch up on interesting new discussion and industry news.

    Google's Matt Cutts: You've Got A Mild Case Of Penguin

    rustybrick
    by rustybrick
    Apr 8, 2014
    The Google Penguin algorithm has been taunting SEOs for a long time now, but did you know there are different degrees of Penguin?
    It is not that you are hit by the Penguin algorithm or not. You can be hit harder or softer depending on your links...

    How does Googlebot handle content loaded via AJAX?

    Apr 7, 2014

    Social Signals and SEO

    by AJ Kohn
    Apr 7, 2014
    Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic.

    So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to understand the math and real reason why social works. Social Signals Are Not Part Of The Algorithm



    No matter how much we want it, or how many times we think it would make sense, it's just...

    SEOs Calling Out Google's Matt Cutts As A Hypocrite?

    rustybrick
    by rustybrick
    Apr 7, 2014
    On Friday, Matt Cutts, Google's head of fighting all evil web spam, posted on Twitter an interview he gave to the usesthis.com blog. It is basically a place where a guy named Daniel interviews nerds about what hardware they use...

    The Rules of Link Building - Whiteboard Friday

    Apr 3, 2014
    Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel.

    In today's Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need to come out on top.

    For reference, here's a still of this...

    April 2014 Google Webmaster Report

    rustybrick
    by rustybrick
    Apr 3, 2014
    Busy month at work? Didn't have time to follow all of Google's changes? Don't you worry, here is a short recap of what happened over the past month specific to Google changes that may impact SEOs and webmasters...

    Bing Cortana: Microsoft's Answer For Apple Siri & Google Now

    rustybrick
    by rustybrick
    Apr 3, 2014
    Yesterday, Microsoft announced their answer to Apple Siri and Google Now - Cortana.
    Cortana is a virtual assistant for your Windows devices...

    How does Google separate popularity from authority?

    Apr 2, 2014

    Matt Cutts: Google's Search Results Will Always Be In Flux

    rustybrick
    by rustybrick
    Apr 2, 2014
    In an April 1st video released by Google's Matt Cutts - Matt makes it clear, Google will never stop adapting, changing the search results. The search results will always be changing, the result of that change is "flux," Matt said...

    When will Google stop updating its search results?

    Apr 1, 2014