Industry News

Everyone in the SEO community is talking about how John Mueller's website is no longer listed in the Google Search results. It seems like it was deindexed and removed from Google completely. The question is why?

Google has updated the Understanding page experience in Google Search results help document to clarify how page experience and core web vitals are used or not used as signals for search rankings. In short, core web vitals are used in a limited way, while other page experience signals are not directly used as ranking signals.

Google is smart enough to showcase related reviews to a photo someone is looking at in a Google local business profile listing. In the case below, you can see a photo of vodka being served at the restaurant and then below it, Google shows a "related review" to that photo that mentions "Vodka."

Last week, Bing Webmaster Tools introduced top SEO insights that give you some SEO tips for your site. It even tells you when you don't have enough good links pointing to your site. Bing can show a message that reads, "Inadequate inbound links from high quality domains."

In November, Microsoft said we would soon see Copilot powered by GPT-4 Turbo instead of GPT-4. Well, it took several months, and now Copilot uses GPT-4 Turbo.

Bingbot is now rolling out Brotli compression for its web crawler, Bingbot. Fabrice Canel from Microsoft said on X that Bing "enabled it on a small percentage of URLs crawled each day, and we'll gradually increase traffic throughout this spring."

Here is a recap of what happened in the search forums today...

We reported on Saturday that the Google March 2024 core update seemed to have touched down on land, and we saw a lot of sites start to report major ranking drops, and the third-party tracking tools noticed big volatility. That all calmed on Sunday through today but we also had reports of reversals.

Google is testing adding the hotel's website link directly to the Google Search hotel listings on the main search results screen. This is instead of making you go through the Google hotel results interface to learn more.

In September, Microsoft told us they would add Copilot to Microsoft Advertising to help advertisers create and optimize their ads. Now some advertisers are seeing the Copilot button within the Microsoft Advertising console.