Industry News

Catch up on interesting new discussion and industry news.

    Google Maps Blocked 45% More Fake Reviews In 2023 With New Algorithm

    rustybrick
    by rustybrick
    Feb 14, 2024
    Google has released its new Google Maps and local spam fighting numbers for the 2023 year, citing a big lift in reviews and other local fraud that was blocked. Google credited a new machine learning algorithm and its spam-fighting team for the improvements.

    Google Search Console Has No Immediate Plans For A Mobile App

    rustybrick
    by rustybrick
    Feb 14, 2024
    It seems Google has no plans to build a mobile app for Search Console in the near future. John Mueller of Google was asked about the possibility and he responded on LinkedIn, "I don't see this happening again anytime soon."

    Google Partners Performance Guide - Email Series

    rustybrick
    by rustybrick
    Feb 14, 2024
    The Google Ads team is sending out a new email series that promises "customized" steps you can take to "optimize your clients' Google Ads campaigns." Google says these emails will provide recommendations, save you time and provide direct links to take action.

    Google Business Profiles Disabling Third-Party Ordering Providers

    rustybrick
    by rustybrick
    Feb 14, 2024
    Google has updated the Google Business Profiles requirements for ordering or delivery providers to require them to add instructions on how to remove that service from a Google local listing.

    5 Different Types of Debt That Can Hinder Your Product Organization

    by Rian van der Merwe
    Feb 13, 2024
    I like Jason Knight’s take on 5 Different Types of Debt That Can Hinder Your Product Organization. There’s the usual “tech debt” advice, of course, but also some good insight on other types of debt to look out for, such as…

    Revenue debt builds up as companies scale up through unstructured sales-led growth, selling to anyone they can, meaning that they start to build dependencies on a disparate set of customers who have sometimes substantially different needs. This makes focusing, or even...

    My Comments Are in the Google Doc Linked in the Dropbox I Sent in the Slack

    by Rian van der Merwe
    Feb 13, 2024
    This post is like watching “Portlandia” as a Portlander (or HBO’s “Silicon Valley” as a tech worker). It’s obviously satire but too close to reality to be funny… My Comments Are in the Google Doc Linked in the Dropbox I Sent in the Slack:

    You still don’t see the link? It’s right there on the bottom of the Slack thread from yesterday about which shared drive folders link to Dropbox folders that contain all the shared PDFs. Oh, my mistake; it’s actually at the bottom of a thread about what...

    Daily Search Forum Recap: February 13, 2024

    rustybrick
    by rustybrick
    Feb 13, 2024
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

    Some recipe sites got hit hard in the Google search results this Sunday, right before the Super Bowl...

    Google: EEAT Isn't A Ranking Factor Nor A Thing That Factors Into Other Factors

    rustybrick
    by rustybrick
    Feb 13, 2024
    We've covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google's Search Liaison, Danny Sullivan said the other day on X.

    Google: You Won't Get Your Rankings Back By Disavowing Toxic Links

    rustybrick
    by rustybrick
    Feb 13, 2024
    Google's John Mueller said on Reddit that you won't get your Google search rankings back by simply disavowing toxic links from a Semrush report. He wrote, "You're not going to get your rankings back by following Semrush's report or by disavowing those links."

    Google Tests Animated Highlighting Text In Featured Snippets

    rustybrick
    by rustybrick
    Feb 13, 2024
    Google is testing a new feature for featured snippets that will animate the highlighting of the text of part of the featured snippet. It looks like Google is manually highlighting the text in the featured snippet.