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Industry News

Catch up on interesting new discussion and industry news.

    Was Expedia Penalized By Google? SearchMetrics Says So.

    rustybrick
    by rustybrick
    Jan 21, 2014
    Yesterday morning Patrick Altoft tweeted to me that SearchMetrics is reporting Expedia lost about 25% of their Google traffic overnight.

    SearchMetric is indeed reporting this and I confirmed it with Marcus Tober from SearchMetrics via email...

    Smart cities as citizen-inspired networks

    by Rian van der Merwe
    Jan 20, 2014
    Every time someone writes about smart cities my ears perk up. Sommer Mathis just published a great interview with Anthony Townsend (the author of the new book Smart Cities: Big Data, Civic Hackers, and the Quest for a New Utopia). From The Rise and Fall and Eventual Rise Again of the ‘Smart City’, quoting Townsend:

    But our “smart” cities are going to look much more like the web, where there’s going to be a lot of things deployed by individual decision, talking to each other through open...

    The decay and fall of guest blogging

    MattCutts
    by MattCutts
    Jan 20, 2014
    Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

    Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. Here’s an example unsolicited, spam email...

    Google Removed 350 Million Ads & Rejected 3 Million Publishers

    rustybrick
    by rustybrick
    Jan 20, 2014
    Google announced on Friday their efforts to keep their ad network safe, in-line and trustworthy. They shared some pretty crazy stats on what that means for their ad network...

    The problem with “do what you love”

    by Rian van der Merwe
    Jan 20, 2014
    I’ve been thinking about Miya Tokumitsu’s In the Name of Love for days now. Miya argues that the mantra “Do what you love” devalues work and hurts workers:

    There’s little doubt that “do what you love” (DWYL) is now the unofficial work mantra for our time. The problem with DWYL, however, is that it leads not to salvation but to the devaluation of actual work—and more importantly, the dehumanization of the vast majority of laborers. [...]

    “Do what you love” disguises the fact that...

    Product strategy doesn’t start with a technology choice

    by Rian van der Merwe
    Jan 17, 2014
    James Stout explains how Responsive Design won’t fix your usability issues for you. If your site is bad before the redesign, those problems won’t just magically go away once you’ve gone responsive. It’s a good article, and I especially like this bit:

    But in the face of all this great technology, it’s more important than ever to avoid the “features for features’ sake” pitfall. Maintain that ever-present purpose and goal and be deterministic concerning whether these technologies help drive...

    Why Guest Posting and Blogging is a Slippery Slope - Whiteboard Friday

    Jan 16, 2014
    While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it's easy for marketers to start slipping down the "Guest Posting Slope of Madness." One of Rand's predictions for marketing in 2014 is that Google will begin to crack down on low-quality guest posts, and in today's Whiteboard Friday, he clears up some of the misconceptions...

    Google Apologizes For The Hotel Listing Hijack In Google Places

    rustybrick
    by rustybrick
    Jan 16, 2014
    I have to assume most of you by now heard about the huge mess going on with Google Maps business listing in the hotel sector...

    If you don’t like it, unfollow it

    by Rian van der Merwe
    Jan 15, 2014
    In The Joy of Unfollowing Maureen O’Connor takes on the idea that it’s possible to “do social networks wrong”. Here’s her take on whether it’s possible to “share too much” on Facebook or Twitter:

    No. There is no such thing as TMI on the Internet. We are living in a post-TMI age, and everyone needs to deal with it. Preferably by using the “unfollow” button.

    There is such a thing as too much information for you. There is such a thing as information the speaker will later regret. But...

    Will Keywords be Replaced by Topics for Some Searches?

    by Bill Slawski
    Jan 15, 2014
    The example for the post I was writing for today appears to have been hijacked by the Simpsons. They made an apology to Judas Priest, after referring to the band as a death metal band. The image below is from a Guardian news article on the apology...