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Industry News

Catch up on interesting new discussion and industry news.

    Google Helpful Content System To Find Hidden Gems In Blogs & Forums In Future Update

    rustybrick
    by rustybrick
    May 11, 2023
    Google also announced an upcoming update to the helpful content system (update) that will be released in the "coming months." This update will find content in hard-to-find places such as forum threads, blogs and other places to show more "hidden gems" in Google Search.

    The Google Search Generative Experience - All New AI Google Search Engine

    rustybrick
    by rustybrick
    May 11, 2023
    Google announced a preview, a labs experiment, of its all-new search engine, it is calling Google Search Generative Experience. This is where Google brings in generative AI into the search interface and makes a search interface designed more for a youthful audience.

    How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard Friday

    May 9, 2023
    As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things. In today’s episode, Will tries to get you into a testing mindset, and helps you do so by generating test ideas through ChatGPT.

    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hi, Moz fans. My...

    Is This What Google Search May Be Launching At I/O?

    rustybrick
    by rustybrick
    May 8, 2023
    For the past couple of weeks now, we've been hearing reports of how Google will change Google Search in the wake of AI and changes in searcher behavior. As many of you know, I cover a ton of Google Search user interface changes and I put together a collection of some of those changes we found that I think Google might announce at I/O as the future of Google Search.

    Google Early May Search Algorithm Unconfirmed Update Heats Up

    rustybrick
    by rustybrick
    May 5, 2023
    Earlier this week, we reported on an unconfirmed Google search ranking update on May 1st and 2nd. Well, throughout the week, things have heated up a lot more, and we are seeing more volatility reported by the tools and more SEO chatter within the community.

    May 1st & 2nd Google Search Ranking Algorithm Update - Unconfirmed

    rustybrick
    by rustybrick
    May 3, 2023
    Over the past couple of days, I have been seeing signs of a possible Google search ranking algorithm update. It may have started on May 1st, with the chatter within the SEO community growing throughout yesterday, May 2nd.

    Google vs. AI — Whiteboard Friday

    May 2, 2023
    Large Language Models have taken the world by storm in recent months. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning models like ChatGPT, and how Google might react to those threats.

    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Happy Friday, Moz fans. Today I want to...

    May 2023 Google Webmaster Report

    rustybrick
    by rustybrick
    May 2, 2023
    While last month's Google webmaster report was filled with the Google March core update, the product reviews update, Bard, AI, sitenames and more; this month was just as packed. We had the reviews update, a local look at the core update, big updates to the Google ranking systems document, a new search engine for Google code-named Magi and so much more.

    Google: Page Experience Is A Ranking Signal, Not A Ranking System

    rustybrick
    by rustybrick
    Apr 28, 2023
    Google is now saying that page experience, mobile-friendliness, page speed, and secure site are ranking "signals" but were never ranking "systems." "It just meant these weren't ranking *systems* but instead signals used by other systems," Danny Sullivan, Google's Search Liaison said this morning on Twitter.

    Google April 2023 Reviews Update Done Rolling Out

    rustybrick
    by rustybrick
    Apr 26, 2023
    The Google April 2023 reviews update finished rolling out yesterday afternoon on April 25, 2023. It took 13 days and two hours to roll out this expanded reviews update, which goes beyond products, that initially kicked off on April 12, 2023.