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Industry News

Catch up on interesting new discussion and industry news.

    IT'S ALIVE! IT'S ALIVE! Google's secretive Omega tech just like LIVING thing

    by Jack Clark
    Nov 4, 2013
    One of Google's most advanced data center systems behaves more like a living thing than a tightly controlled provisioning system. This has huge implications for how large clusters of IT resources are going to be managed in the future.

    "Emergent" behaviors have been appearing in prototypes of Google's Omega cluster management and application scheduling technology since its inception, and similar behaviors are regularly glimpsed in its "Borg" predecessor, sources familiar with the matter confirmed...

    Concept-Based Web Search

    by Bill Slawski
    Nov 4, 2013
    There are a few different parts to this story, though I’m not sure how many there will be because I’m still in the middle of writing them. I started with a prologue, titled Are You,Your Business, or Products in a Knowledge Base?, which introduced...

    Should I add schema.org markup on my videos even if they're on YouTube?

    Nov 4, 2013
    Rich snippets are automatically added to SERPs for video results from YouTube. Is it recommended to add schema video markup onsite in order to get...

    The Only 7 WordPress Plugins Business Bloggers Need

    by Tadeusz Szewczyk
    Nov 4, 2013
    *

    Serious, professional and business bloggers listen up!

    Forget all those top 100 WordPress plugins lists, those top 10 SEO plugins for WordPress compilations.

    I blog for several blogs now, at 3 of them I’m am the main or only person to do so and I don’t need more than 7 plugins for WordPress. Even these only 7 WordPress plugins business bloggers need are too many in some cases.

    With WordPress plugins less is more, for security, clutter and upward compatibility reasons.

    While...

    Abandoning Third-Party Cookies? What Gives, Google?

    by James Green
    Nov 4, 2013
    It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies used by marketers to track people’s online behavior, better targeting their advertising efforts.


    Google’s AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, which would give consumers more privacy and control over how they browse the Web. Google can automatically reset the AdID every year, and users may be able to create a second AdID for browsing sessions they want to keep private. Google’s switch to the AdID system will definitely shake up the entire digital advertising industry...

    Google Cites Disavowed Links As Bad Link Examples

    rustybrick
    by rustybrick
    Nov 4, 2013
    There are two different threads at Google Webmaster Help where sites with Google manual actions received responses back from Google citing bad link examples including links already in the site's disavow file.

    As you can imagine...

    How Can a CEO Lead Social Media Efforts for Their Company?

    randfish
    by randfish
    Nov 4, 2013
    One of the best parts about Foundry’s investment in Moz last Spring was the incredible access to other CEOs, founders, and companies in their portfolio. I’ve had at least a half dozen phone conversations, more than a dozen in-person chats, and a few invaluable get-togethers with my Foundry cousins and learned a tremendous amount every time. It’s something I hope every VC & investor is doing, because these connections are emotionally and professionally fulfilling in ways I never could have...

    The decline of Wikipedia

    by Rian van der Merwe
    Nov 3, 2013
    Tom Simonite wrote a very interesting investigative piece called The Decline of Wikipedia: Even As More People Than Ever Rely on It, Fewer People Create It:

    Wikipedia’s community built a system and resource unique in the history of civilization. It proved a worthy, perhaps fatal, match for conventional ways of building encyclopedias. But that community also constructed barriers that deter the newcomers needed to finish the job. Perhaps it was too much to expect that a crowd of Internet...

    RIP, Ren Warmuz, Founder & CEO Of Trellian

    dannysullivan
    by dannysullivan
    Nov 1, 2013
    Veterans of the SEO space will know the name Trellian, a long-time SEO tools company. Veterans may also remember at some of the early search conferences often seeing the Warmuz brothers walking around, Ren and David. Sad news today that Ren is no longer with us.

    Pierre Zarokian has a nice In Memoriam post about Ren at Search Engine Watch, and Ren’s brother David has a post about his passing from colon cancer a few days ago. Aged 45, Ren leaves behind his wife and two children, ages 6 and 9....

    Case Study – 18.59% Increase in Downloads by Tweaking one Bullet Point

    by Michael Lykke Aagaard
    Nov 1, 2013
    You don’t necessarily need to make radical changes in order to impact the decisions and actions of your prospects. Often relatively small but strategic changes to critical elements can have major impact on conversions.

    Here’s a cool little case study where tweaking the copy in one bullet point increased downloads on an ebook landing page by 18.59%. Background info

    A few months ago, I published a free ebook, 7 Universal Conversion Optimization Principles. Being the test junkie that I am,...