Industry News

Google's April 2023 reviews update is now just almost two weeks since it started rolling out, and while the update seemed to have started slow, this past week, we've seen some significant movement and volatility. This weekend was no exception and we are seeing some big movement this weekend.

It’s been a little quiet on the blog recently, and the reason for that is either perfectly valid or profoundly unnecessary, depending on your viewpoint. Even I am not entirely sure which one it is.

Over the past couple of weekends (and too many late weeknights) I have used all my spare time to build a mini-site for my obsession with music. It started as a small idea to just show the current track I’m listening to, and a list of recent physical albums I added to my collection. But then it...

Google has updated its documented ranking systems page over here to remove four ranking systems from the list, including removing three ranking systems. Google has removed the page experience system from the main list, not adding it to the retired list, and removed mobile-friendly ranking, page speed, and secure sites systems from the retired list.

Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below.

In the coming months, Google will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool. The core web vitals and HTTPs report will remain in Google Search Console.

On April 12th at noon, while I was offline, Google released the April 2023 reviews update that expanded the product reviews update to go beyond just products and also impacted services and things. It has been just under a week since it launched, and so far, while the sites that did see an impact saw a significant impact, I am not seeing massive widespread impacts like you would see from a core update.

The New York Times reported yesterday that Google is working on an "all-new search engine" while also working on Project Magi, aimed to add AI-based features to the existing search engine.