Industry News

John Mueller, a Google Search Analyst, responded to a question on Reddit named Is SEO still enough, or do we need to start thinking about GEO too? In short, John said you should look at the "full picture, and prioritize accordingly."

Adam Wathan the creator of Tailwind CSS posted that he had to let go of 75% of his engineering team because of AI. He said traffic to the Tailwind help documentation is down 40% and that is where most people learn about his solution and then buy commercial products. He added his revenue is down 80%.

Google seems to be testing showing call assets on Vehicle Ads within Google Search. So on the Vehicle Ads there is a way to call the dealer or seller, like you see on some other ads.

Scott H. Young has a thoughtful piece on what’s still worth learning in a world with AI. He cuts through both the panic and the hype to look at what the data actually shows. The biggest finding is probably not all that surprising: early-career workers in AI-exposed fields are getting hit hardest.

Another report from the Stanford Digital Economy Lab notes that early-career workers in AI-exposed fields (such as programming) have seen a relative decline in employment, even as employment...

Here is a recap of what happened in the search forums today...

There are a number of SEOs and site owners complaining that they saw a large drop in Google Search rankings yesterday, January 6, 2026. This unconfirmed Google update does not feel as widespread as some of the previous ones we reported on but I wanted to document this one as such, just in case some of you are impacted.

Google will update how it handles multi-channel products, products sold both online and locally in the store, to help with managing inventory. Google emailed merchants that this applies to and the changes go into effect this March.

Microsoft is testing a much larger "Ask Copilot" button on the Bing home page. Normally, Bing only has a small Copilot logo on the right of the search box but in this test, Bing writes it all out - "Ask Copilot" with the logo.

Google's Robby Stein confirmed (again) that Google is personalizing some of the AI experiences, including AI Overviews and AI Mode. He said this on the CNN, Terms of Service podcast with Clare Duffy.

Google is hiring a Chief of Staff on Search Intelligence, Strategy and Operations. This job is to "help architect the next era of Search with AI," Rajan Patel, the Vice President of Search Engineering of Google, posted on LinkedIn.