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Industry News
Catch up on interesting new discussion and industry news.
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Google Tests AI Generated Search Snippet Descriptions
Google was previously testing placing AI-generated snippet summaries below each search result snippet. Now, Google is testing replacing the search result snippet's description with its own AI-generated description.
Microsoft Advertising Ad Grant Program To Be Shut Down
Microsoft will be shutting down its Microsoft Advertising Ads for Social Impact ad grant program. It will officially be discontinued in December 2025.
Google Reveals Dates For Call Ads Going Away
A year ago, we learned that Google would transition from Google call ads, call-only ads, to using call assets within responsive search ads (RSAs) but we didn't know the dates. Now, Google said this will happen in two phases: February 2026 and February 2027.
Google Confirms Google Search Serving Issue
Google has confirmed a Google Search serving issue that is currently ongoing and impacting serving "some pages in some locales." This is a large enough issue that Google posted about it on its Google Search Status Dashboard.
Daily Search Forum Recap: October 3, 2025
Here is a recap of what happened in the search forums today...
Search News Buzz Video Recap: Google AI Mode Visual Update, Ads Reporting Updates, ChatGPT Instant Checkout and More
This week we covered the Google AI Mode news that it is more visual for many queries, including shopping queries. Google AI Mode agentic capabilities can now be opted into. Google AI Overviews...
Why Google Search Console LCP Is Not Wrong, According To Google
Barry Pollard from Google did a long explanation on Bluesky on why Google Search Console says an LCP is bad but the individual URLs are fine. I don't want to mess it up, so I will copy what Barry wrote.
Google Reviews Labeled Incentivized
Did you know Google can label some of the reviews in the product reviews section as "incentivized"? I am not sure I've seen this before, have you?
Google Tests Light Gray Title Links On Hover
Google is testing another variation to the title links in the Google Search results - a light gray effect. So when you hover your mouse cursor over the snippet, the title link turns grayed and washed out.
Google Merchant Center Next New Compact Menu Bar
Google has rolled out the new, more compact, menu bar for Google Merchant Center Next. This was part of a slew of user interface updates that Google has been slowly rolling out for Merchant Center Next over the past several months.
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