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Industry News

Catch up on interesting new discussion and industry news.

    Should webmasters focus on more than just ranking in search results?

    Oct 14, 2013
    Since Google is been actively updating its search results, it is hard for people to trust Google anymore. Should one start focusing on getting leads...

    Google's Terms Of Service Update To Use Your Data On Ads

    rustybrick
    by rustybrick
    Oct 14, 2013
    Starting this Friday, Google sent out a terms of service update specifically around how Google will display your details and information in their content and ads...

    On product validation through deception

    by Rian van der Merwe
    Oct 14, 2013
    In How I Made $4000 Selling A Product I Didn’t Have one entrepreneur explains how his new startup deceived users into thinking the product already existed (even though it didn’t). They did this so that they could collect credit card details to validate whether or not users would actually pay for the product. You should really read the whole post, but here’s a key section:

    It doesn’t feel good to deceive prospective customers (or anyone for that matter). I didn’t like this bit. Then again,...

    Google Maps Drives In More Predictive Search

    rustybrick
    by rustybrick
    Oct 10, 2013
    Google announced new features being added to the new version of Google Maps. The big announcement is a yawn because the old version of Google Maps had this...

    Google Scoring Gibberish Content to Demote Pages in Rankings?

    by Bill Slawski
    Oct 9, 2013
    This week, Google as awarded a patent that describes how they might score content on how much Gibberish it might contain, which could then be used to demote pages in search results. That gibberish content refers to content that might be...

    Is redirecting users based on their location spam?

    Oct 9, 2013
    Using Geo-detection technique is against Google, I am offering the useful information (price, USP's) to the users based on the Geo-location, will...

    Jill's Random Website Marketing Thoughts

    Jill Whalen
    by Jill Whalen
    Oct 9, 2013
    I had a few interesting topics to write about this week, but none of them seemed meaty enough to spawn a full-fledged article on their own. So I decided to throw them all out there with a little bit of commentary to go with them. I hope some of them resonate with you!

    SEOs Adapt To Google's Hummingbird Algorithm

    rustybrick
    by rustybrick
    Oct 9, 2013
    As you know, Google announced their Hummingbird algorithm about a month after it launched, claiming no one noticed and no one should notice. But we do think we did notice but no one can confirm that outside of Google and they won't...

    iOS 7 battery life woes

    by Rian van der Merwe
    Oct 8, 2013
    Dr. Drang did some iPhone battery calculations and concludes as follows in The small improvement in iPhone battery capacity:

    It’s no secret that Apple has taken pains to make iPhones more and more stingy with power. What I didn’t appreciate until I put this table together was that the ability to still get a day of use out of an iPhone is due almost entirely to improvements in all the non-battery hardware and the software that drives it.

    There have been a lot of complaints about...

    Google Adds TV Listings, But The Results Aren’t Ready For Prime Time

    dannysullivan
    by dannysullivan
    Oct 8, 2013
    Hurray! Google has added TV episode listings to its search results, the company announced today. What’s not to like? Perhaps that they don’t work as well as they could and are disappointing compared to what Google’s TV listings are like within Google TV. You remember Google TV, right? Google Search: Now With TV Episodes

    Google shared the TV listing news on Google+ today, saying: Now when searching for your favorite TV shows, you can get more information about specific episodes. For example,...