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Industry News

Catch up on interesting new discussion and industry news.

    Taking down Facebook, piece by piece

    by Rian van der Merwe
    Oct 24, 2013
    About a year ago Chris Dixon wrote a great post called Some problems are so hard they need to be solved piece by piece. It was based on an old Andrew Parker post The Spawn of craigslist about how Craigslist is getting beaten not by another similar company, but by niche startups going after their business piece by piece. Chris writes:

    Startups that have tried to go head-to-head against the entirety of Craigslist (the “horizontal approach”) have struggled. Startups that have tried to go up...

    Google Testing Huge Banner Image Ad In Search Results

    rustybrick
    by rustybrick
    Oct 24, 2013
    @SynrgyHQ posted an image of a search result that I felt was a joke, it couldn't be real. I immediately emailed Google and they confirmed within ten minutes that this as a small test they are running in the United States...

    Why No PageRank Update? The “Pipeline” Is Broke & Google Isn’t Interested In Fixing It

    dannysullivan
    by dannysullivan
    Oct 23, 2013
    We already knew Google wasn’t likely to update the PageRank meter in the Google Toolbar this year. The head of Google’s web spam team, Matt Cutts, reiterated today that this will stay the case and explained why. Google’s ability to update the toolbar is broken, and it’s not a priority to fix it.

    Speaking at Pubcon today, Cutts explained that the “pipeline” to send PageRank updates to the toolbar is broken. Google, feeling that too many people obsess over PageRank, doesn’t see it as important...

    Turn criticism into critique for better designs

    by Rian van der Merwe
    Oct 23, 2013
    Getting feedback is an essential component of good design. No matter how smart we are, we are going to get too invested in our solutions, and we need the help of knowledgeable outsiders to nudge us in the right direction. The problem is that feedback sessions can get out of hand quickly, because we’re just not very good at providing (or receiving) feedback. We are prone to seeing the negative parts of someone’s ideas first, so we often jump straight into the teardown. This puts the person who...

    Twitter and Google verified authorship

    DaveN
    by DaveN
    Oct 23, 2013
    A new post from www.davidnaylor.co.uk. BAZINGA!

    Google AdWords Ad Rank Adds Third Factor: Ad Extensions

    rustybrick
    by rustybrick
    Oct 23, 2013
    Google announced that AdWords extensions and formats are now going to be part of the overall AdWords ad rank formula going forward.

    Google said, "ad extensions typically improve clickthrough rate and overall campaign performance because they make ads more useful...

    Confused about the disavow file?

    DaveN
    by DaveN
    Oct 23, 2013
    A new post from www.davidnaylor.co.uk. BAZINGA!

    Not all UX deliverables are bad

    by Rian van der Merwe
    Oct 23, 2013
    Amen to everything in Mona Patel’s article The Lean Agency:

    While being lean is awesome, being innovative means that spending time and money on smart research and devoting ample time to thinking through the problem space can sometimes mean the difference between a good design and a great design. Our focus is not just on making something usable, but on creating value for a business and really impacting people’s lives.

    And a double Amen to this:

    Yes, agencies typically end...

    The Curious Case Of Bing Search Results In Google Search Results

    Vanessa Fox
    by Vanessa Fox
    Oct 22, 2013
    Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened?

    Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are correctly blocked by Bing’s robots.txt file. They were coming from www.bing.com/entities/search. This pattern is not blocked, which is how the related URLs ended up indexed by Google. As for why those URLs are no longer indexed?...

    The role of ethnography in the success of Starbucks

    by Rian van der Merwe
    Oct 21, 2013
    I realise it will ruin some of my coffee street cred to say something positive about Starbucks. However, their use of ethnographic research outlined in Maria O’Connell’s Not Just Coffee: Starbucks’ Rise to Success is commendable (and clearly successful):

    Starbucks interviewed hundreds of coffee drinkers, seeking what it was that they wanted from a coffee shop. The overwhelming consensus actually had nothing to do with coffee; what consumers sought was a place of relaxation, a place of...