Industry News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is now paying Reddit for its content...

Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size...

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. This means that Google is adjusting its Ad Strength formula to weigh asset quantity and variety more than it use to.

The topic of removing or updating or blocking old content from Google is not new, and we covered it countless times. I saw John Mueller of Google comment about it again, this time on Reddit, saying, it is up to you to decide which of your old content is helpful and useful - it is not up to Google to decide that.

Google has announced a deal with Reddit to gain access to its content using the Reddit Data API reportedly worth $60 million annually. Yes, Google is paying Reddit to get access to its publicly available content through an API that should make it faster for Google to consume and show us all that content. Not that any of us want to see Reddit content show up in Google Search...

Google released version 16 of the Google Ads API yesterday. The update includes additional recommendation types, support for time-related segments, support for advertiser verification, plus much more.

Bing Search now has these yellow "opinion" labels on news stories within its search results. The label is overlayed on the news story's image and really makes the story stand out from the others.

Here is a recap of what happened in the search forums today...

Google has these latest styles and shop the look carousels for some clothing queries. Now when you swipe through the carousel, Google will dynamically change the products listed below them.

Google has a confirmed bug with using negative search operators, a way to exclude words from your search results, within Google Shopping. Danny Sullivan, the Google Search Liaison, confirmed the issue on X saying, "We did have a bug where it wasn't working within some shopping results. That might not be resolved yet."