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Industry News

Catch up on interesting new discussion and industry news.

    The First Existential Threat to SEO

    randfish
    by randfish
    Sep 27, 2013
    There have been thousands of articles over the years proclaiming the “Death of SEO.” The topic is usually just a punching bag for page-view hungry publications with no interest in facts. But, this past week, with Google’s indications that keyword (not provided) would be headed to 100%, I wondered whether the next “SEO is Dead” article might actually have some ground to stand on.

    I’ll be honest – I don’t think SEO will die. But I think this move is the first truly existential threat our...

    The Google Hummingbird Patent?

    by Bill Slawski
    Sep 27, 2013
    Google introduced a new algorithm by the name of Hummingbird to the world today at the garage where Google started as a business, during a celebration of Google’s 15th Birthday. Google doesn’t appear to have replaced previous signals such as...

    Setting Goals (Not Tools) as the Foundation of Your Marketing - Whiteboard Friday

    Sep 26, 2013
    With new tools introduced so regularly, it's easy for marketers to spend an inordinate amount of time trying to figure out which ones are most effective for their own work. That focus, though, shifts our attention from what really matters: setting the right goals for our companies. In today's Whiteboard Friday, Mackenzie Fogelson walks us through the five-stage process she uses to make sure her...

    FAQ: All About The New Google “Hummingbird” Algorithm

    dannysullivan
    by dannysullivan
    Sep 26, 2013
    Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.

    What’s a “search algorithm?”

    That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

    What’s “Hummingbird?”

    It’s the name of...

    Google Reveals “Hummingbird” Search Algorithm, Other Changes At 15th Birthday Event

    dannysullivan
    by dannysullivan
    Sep 26, 2013
    At a special event in the garage where Google was born, the company announced a new “Hummingbird” search algorithm is live and especially designed to handle complex queries. Google also announced a new design for tablets and phones, richer direct answers with comparison, a new song exploration feature and notifications of Google Now information for iOS 7.

    Below is our live blog with the news. Google’s also posted more information here. We’ll also have more breakout stories to come, so check...

    Google Incentivizes Google+ Hashtag Spam

    rustybrick
    by rustybrick
    Sep 26, 2013
    Google quietly announced on Google+ via Zaheed Sabur, a software engineer at the company, that you can now search for hashtags on Google.com and see results from Google+.

    For Google’s 15th Birthday, Search “Google In 1998″ For A Flashback

    dannysullivan
    by dannysullivan
    Sep 26, 2013
    Google turns 15 this week — celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for “google in 1998,” and you’ll see how Google used to look back then, in the year of its birth.

    The head of Google’s web spam team, Matt Cutts, shared the news on Twitter. Here’s how it looks: Kind of nostalgic seeing the old look — and some of the names of other search engines of the period, which Google used to link to at the bottom...

    How to Do SEO for Now and Forever

    Jill Whalen
    by Jill Whalen
    Sep 25, 2013
    While it's easy to say what SEO isn't, it's a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago -- that is, making your website the best it can be both for people and search engines.

    Does Googlebot care about valid HTML?

    Sep 25, 2013
    Does the crawler really care about valid HTML? Validating google.com gives me 23 errors, 4 warning(s) hemanth.hm, Bangalore Have a question? Ask it...

    Design is never done, and that’s ok

    by Rian van der Merwe
    Sep 25, 2013
    I really enjoyed this interview with Flipboard’s Marcos Weskamp about the ephemeral nature of digital design. From David Zax’s write-up, How Flipboard’s Head Designer Grapples With The Web’s Manic Pace Of Change:

    Graphic design today, says Weskamp, is something like making mandalas, the ritual symbols sometimes designed by monks. Mandalas are occasionally made of soaps, sands, or powders, rendering them inherently ephemeral. Many artists do their work in the hopes of creating something...