Industry News

Did the Google March 2023 Broad Core Update impact local search rankings? That is the question many local SEOs are asking in the Local Search Forums.

Ravi Mehta’s 4 Effective Product Team Structures is a helpful framework for leaders to figure out how to organize product teams:

Because of the nature of product work, there are two vectors that product teams need to be organized around: area of focus and level of accountability. For area of focus, product teams can align their work with either business outcomes or feature development. When considering the level of accountability part of the structure, product managers...

In Be a thermostat, not a thermometer Lara Hogan provides a helpful analogy for leaders on what to do when meetings go off the rails…

Once you’re able to start noticing when someone’s amygdala-hijacked, or simply that the vibes are off, you can reframe and use “be the thermostat, not the thermometer” for good. Since humans tend to mirror each other, you can intentionally change the energy in the room, setting the thermostat to a more comfortable temperature.

Elena Verna has a great summary of leading metrics for B2B SaaS companies, including some really useful benchmarks. Also a good reminder that revenue is a lagging metric:

Many leaders obsess over revenue. And rightfully so, because revenue is the outcome of any business. But revenue is a lousy metric to goal the team against because it assesses past performance instead of predicting the future.

If you want to dig a little deeper on the best metrics to choose for SaaS companies,...

Last month was jammed packed with Google search news including the Google March 2023 broad core update starting on March 15th and completing on March 28th. We had the end of the February 2023 product reviews update. Google Bard started to roll out, many are not impressed.

I am starting to see early signs of a possible Google search ranking algorithm update touching down this morning, April 3rd. The automated tracking tools are not picking it up yet, but I am seeing some chatter from SEOs who are up already checking their traffic.

Jack Krawczyk from Google, who is the lead on Bard, said on Friday that Bard just rolled out improvements around math and logic. It did this by incorporating PaLM, Google's language model, into Bard.

No image posts today, but it’s a blockbuster edition of the link roundup this week! I hope you find something interesting in here… 1 → LinkedIn power users are turning to ghostwriters (Vox)

LinkedIn remains a complete mystery to me.

“It’s cliché, but it’s true that people want to work with people, people buy from people, people want to see the human side of who you are before they decide to work with you,” says Tara Horstmeyer, an Atlanta-based ghostwriter who offers packages...

Microsoft may share the ad revenue it generates through the Bing Chat responses with some publishers it obtains that content from. Yusuf Mehdi from Microsoft wrote, "exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response."

At Postmark we’ve long been fans of the “Entrepreneurial Operating System” (EOS) as presented in the book Traction: Get a Grip on Your Business by Gino Wickman. We also love the “W Framework” as outlined in the article The Secret to a Great Planning Process—Lessons from Airbnb and Eventbrite by Lenny Rachitsky and Nels Gilbreth. Both resources are excellent and highly recommended for the thesis and theory behind each of these frameworks.

In this post I’d like to describe how we combined...