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Industry News

Catch up on interesting new discussion and industry news.

    Google Working On New Ad Tracking Technique, AdID, But Why?

    rustybrick
    by rustybrick
    Sep 20, 2013
    USA Today reported this week that Google is looking to replace how they do ad tracking, i.e. currently using cookies, with something they are calling AdID.

    You should read these two zombie books

    by Rian van der Merwe
    Sep 20, 2013
    This isn’t a zombie blog1. Still, I’d be doing you a huge disservice if I didn’t tell you about two excellent zombie books I read recently. The books are great because yes, they have zombies in them, but they’re not actually about zombies. They’re about how humans treat each other when we turn on each other. How it’s easy to speak about our values but a bit harder to stick to those values when the going gets really tough. And that’s a topic worth exploring.



    The first book I want to...

    3 Methods Fueled by Data and Tools to Earn More (and Better) Links - Whiteboard Friday

    Sep 19, 2013
    Most conversations about links today involve terms like "better links," or "high-quality links." Those are the kinds we all hope to earn, but what exactly defines a "better link?" How do we know whether a link qualifies, or is only so-so?

    In today's Whiteboard Friday, Rand clears up the confusion and offers a few clear attributes of better links, walking us through three great ways to...

    Calico: Google's Moonshot To Keep People Alive Longer, So They Can Click On More Ads

    rustybrick
    by rustybrick
    Sep 19, 2013
    Yesterday, TIME can out with an exclusive story named Google vs. Death on Google's next moonshot idea. The project is called Calico and its goal is to keep people alive longer and living better.

    Google's previous moonshots include Google Glass, Self Driving Cars...

    Driving Directions vs. Reviews as Ranking Signals for Google Maps

    by Bill Slawski
    Sep 18, 2013
    In my college days, I cooked at some local restaurants (free meals made it an attractive option for a starving college student). One of the restaurants was in the center of town, at one end of Main Street, and it was a popular place for local...

    With iOS 7, Siri Drops Google For Bing, Also Gains Twitter Search

    dannysullivan
    by dannysullivan
    Sep 18, 2013
    Apple’s new iOS 7 mobile operating system officially rolled out today, and with it, the Siri assistant is finally out of beta. The most significant change to Siri is arguably that it no longer taps into Google for searches. As expected, a deal with Microsoft now makes Bing the default in Siri. Twitter also gets a new place within the tool. Supporting Role, Not Starring Role, For Bing

    After last year’s disaster of iOS 6 switching from Google Maps to Apple’s own maps, Apple might perhaps be...

    Study: Google+ Has No Direct Ranking Benefit, Like Google's Cutts Said

    rustybrick
    by rustybrick
    Sep 18, 2013
    You can now stop clicking the +1 button on my articles, they have no ranking benefit.

    Eric Enge published an exhaustive study named Direct Measurement of Google Plus Impact on Search Rankings...

    Case Study: The Value of a Blog Post

    by Tadeusz Szewczyk
    Sep 18, 2013
    Sometimes when I tell business owners how much I charge for blog posts they tell me that it's expensive. At the same time they would gladly throw that same amount and much more money at "drive by" traffic from Google Adwords or some half-hearted attempt at manual link building (e.g. outreach).

    Even when it comes to services that are far less scalable I can in many cases charge more than for content creation that inherently earns shares and links.

    Other clients pay me without flinching but...

    Case study: redesigning Vumi Go

    by Rian van der Merwe
    Sep 17, 2013
    We recently had an opportunity to work with one of my favorite companies, Praekelt Foundation. They do amazing work with projects like MAMA (using mobile technologies to improve the health and lives of mothers in developing nations) and TxtAlert (automated, personalized SMS reminders to patients on chronic medication).

    One of their products is called Vumi — a conversation engine for the delivery of SMS, USSD (Star Menu), and chat messages to diverse audiences. Vumi is a custom development...

    Bing's New Logo & Search Features Preview

    rustybrick
    by rustybrick
    Sep 17, 2013
    Late last night, Microsoft announced on the search blog the next phase of Bing, Microsoft's search engine. You can "explore" these changes at bing.com/new.

    The most obvious change is the new yellow/orange logo...