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Industry News

Catch up on interesting new discussion and industry news.

    Netflix DVDs and the end of an era

    by Rian van der Merwe
    Dec 1, 2022
    Michael Liedtke’s Netflix nights still come wrapped in red-and-white envelopes is a lovely post about the people who still get DVDs delivered via Netflix:

    “When you open your mailbox, it’s still something you actually want instead of just bills,” said Konkle, a resident of Savannah, Georgia, who has been subscribing to Netflix’s DVD-by-mail service since 2005.

    But the end of an amazing era is upon us:

    When—not if—it happens, Netflix will shut down a service that has...

    Google: Links Have A Lot Less Significant Impact For Ranking Today

    rustybrick
    by rustybrick
    Nov 30, 2022
    Duy Nguyen from Google's search quality team said in the Google office hours video that "backlinks as a signal has a lot less significant impact compared to when Google Search first started out many years ago."

    Google: We Have Algorithms To Detect & Demote AI Altered Plagiarized Content

    rustybrick
    by rustybrick
    Nov 30, 2022
    Duy Nguyen from Google's search quality team said in the Google office hours video that Google has "algorithms to go after" those who post AI plagiarized content, he the algorithms can "demote site scraping content from other sites."

    3 Important Google Updates to Understand — Whiteboard Friday

    Nov 29, 2022
    With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important types of search engine updates that can affect your SEO strategies.


    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hey, everyone. I'm Lily Ray, and today I'm going to be talking about a few...

    Thanksgiving Holiday Google Search Ranking Algorithm Update - Maybe...

    rustybrick
    by rustybrick
    Nov 28, 2022
    For the past several weekends, I've been reporting about a Google search ranking algorithm update that hit on a Friday and continued throughout the weekend. Well, last weekend was the Thanksgiving holiday in the US and I did see some signs of a possible Google Search ranking algorithm update - but truth is, it is unlikely that Google pushed something out on a Friday of Thanksgiving.

    GoogleBot Can Now Crawl From Outside The US

    rustybrick
    by rustybrick
    Nov 25, 2022
    Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports, that the system to handle this is currently live but may not be used in all cases or it may not be used at all for your site.

    Google Documents Search Ranking Updates As Systems; Labels Live Or Archived Notable Algorithms

    rustybrick
    by rustybrick
    Nov 22, 2022
    Google has published a new document named a guide to Google search ranking system. That document outlines the "notable" ranking updates that are currently live and running for Google Search and also some of the historical updates that are either no longer in use or incorporated into other algorithms.

    Google's New Spam Policy: Policy Circumvention

    rustybrick
    by rustybrick
    Nov 22, 2022
    Google has added a new spam policy for policy circumvention. The new section was added to the Google spam policies document and basically says if you try to go around the Google spam policies, you can be penalized.

    Advanced On-Page SEO Optimizations — Whiteboard Friday

    Nov 21, 2022
    Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In today’s episode of Whiteboard Friday, Chris Long shows you how.


    Click on the whiteboard image above to open a high resolution version...

    Google: E-A-T Applies To Every Single Query

    rustybrick
    by rustybrick
    Nov 21, 2022
    Out of the Hyung-Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that E-A-T is used in every single query, it is applied to everything Google Search does.