Industry News

The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is calling it “Penguin 2.1.” Don’t worry. We’ll explain the numbering nonsense below, as well as what this all means for publishers. New Version Of Penguin Live Today

The head of Google’s web spam team, Matt Cutts, shared the news on...

Last week, Google told us they pushed out a completely rewritten algorithm named Hummingbird.

They said the new algorithm was released a month or so ago and no one should have noticed it. But as I said, I think we did notice something...

As part of the US government shut down, many .gov sites have also shut down, replaced by messages like this: “Due to the lapse in federal government funding, this website is not available. We sincerely regret this inconvenience.”

But one day, the government will start up again and government agencies will once again focus on ensuring that the information their sites provide is easily available to US citizens.

We know that Americans primarily use search to access government information, so...

Speaking in public can be quite daunting, and pulling off an awesome presentation is no mean feat. A slick slide deck is a great help, but in the end it all comes down to you, the speaker, and how well you deliver your message to your audience.

In this article we’ll go over 9 actionable tips that will help you deliver a killer performance at your next presentation. 1. Get excited – show the audience that you care

If you want others to care about what you have to say, you first have to...

A little over a year ago, Microsoft launched this campaign named the Bing It On Challenge, which was basically a blind-search taste test pinning Bing against Google...

Last night, Facebook announced you can now search posts and status updates directly in Facebook with their Graph Search.
Now this is what Facebook users have been asking for.
Some things you can search for include:

Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the data. A Bug Or An Intentional Move?

Google Webmaster Tools has had outages before, so maybe this is just a temporary bug. But if so, it’s terrible timing.

Google stopped reporting keyword data through the “Search...