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Industry News

Catch up on interesting new discussion and industry news.

    Dear Alt-Twitter Designers: It’s about the network!

    by Rian van der Merwe
    Jul 26, 2023
    Excellent post by danah boyd, reminding us that with social networks it all comes down to nurturing the network dynamics, not the technical features.

    That’s the thing about social media. For people to devote their time and energy to helping enable vibrancy, they have to gain something from it. Something that makes them feel enriched and whole, something that gives them pleasure (even if at someone else’s pain). Social media doesn’t come to life through military tactics. It comes to life...

    Manage the What, Not the How

    by Rian van der Merwe
    Jul 26, 2023
    Molly Graham makes a key distinction about good management in the post Manage the What, Not the How:

    The key to exceptional management is to get great at defining the “what”. As a leader, you need to know how to create alignment, how to clarify what you expect, and how to communicate all of it. 

    She goes on to explain that a big mistake she sees some managers make is to focus too much on how work is done. And when you do have to get involved in the “how”, do it through coaching:...

    Reading Well

    by Rian van der Merwe
    Jul 26, 2023
    I love the point Simon Sarris makes here about the importance of reading fiction, and how it’s useful for work purposes as well:

    I also tend to stress fiction because I think, especially among my professional peers in the industry of software, that there is too great a fondness for non-fiction. I think this arises from a belief that superior knowledge of the world comes from non-fiction. This thought is attractive to people who build systems, but over-systematizing and seeing systems in...

    How SEOs and Developers Can Work Better Together — Whiteboard Friday

    Jul 26, 2023
    This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company.

    Check out the second episode on 'How SEOs and Content Writers Can Work Better Together' and the last episode on 'How SEOs and UX Designers Can Work Better Together'.

    SEOs and developers need to work better together. Understand how to communicate with each other in a way that...

    Why the remote-work debate stays so heated

    by Rian van der Merwe
    Jul 24, 2023
    Allie Conti frames the remote work debate really well in this post. In short, how someone feels about remote work and “return to office” is extremely personal:

    I’ve given you this narration of my personal experience because, for all the talk of productivity and metrics and company culture, the topic of returning to the office is intensely personal. My needs and desires, for a variety of reasons relating to my age, finances, circumstances, health situation, and lifestyle, might be very...

    How Process Impacts Your Culture

    by Rian van der Merwe
    Jul 24, 2023
    Josephine Conneely has some excellent thoughts on the feared P-word in How Process Impacts Your Culture. I especially like going back to the purpose of adding process when evaluating what you have in place:

    The aim of process in its purest form is to: Facilitate ease of doing work: Design methods for teams to effectively work together, make decisions, and achieve their goals. Reduce risk: Ensure company doesn’t fall foul of legal & compliance obligations or go bankrupt. Ensure...

    Google Search Ranking Algorithm Volatility Finally Cooling?

    rustybrick
    by rustybrick
    Jul 24, 2023
    For the past few months, Google's search results have been very volatile, but over the past couple of days, it seems, at least to some rank-checking tools, the volatility is cooling and calming.

    Diversify Your Content Strategy — Whiteboard Friday

    Jul 21, 2023
    Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time.


    Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHi, everyone. My name is Azeem. I'm the host of the "Azeem Digital Asks" podcast, and I'm here...

    Google: Expect A Confirm Google Algorithm Update This Summer

    rustybrick
    by rustybrick
    Jul 20, 2023
    I think everyone in our industry is surprised we have not had a confirmed Google search ranking update since April 2023. But you should expect Google to confirm a search ranking algorithm update before the summer is up.

    The Product-Led Growth Trap

    by Rian van der Merwe
    Jul 19, 2023
    Oliver Jay wrote a 3-part essay about what he calls “The PLG Trap”, where product-led growth companies grow to a certain point and then suddenly sees that growth slow with no obvious ways through the slowdown. From the introduction to the essays, Oliver says this usually happens after an initial (and initially successful!) expansion into the enterprise market:

    Quite simply, despite the complex security and administrative features you’ve launched, your product has not evolved to becoming...