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Industry News

Catch up on interesting new discussion and industry news.

    We Can Do Better Than Bit.ly

    by randfish
    Oct 23, 2012
    Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track all the sharing I do across networks with a single URL shortener, but the site’s frustrating from numerous levels. Historic data and habit are most of what keeps me from moving to other services (along with a lack of knowledge of better platforms, though awe.sm seems worth a shot).

    We can do better than being forced to take multiple, non-intuitive actions to shorten a URL and...

    If I quote another source, will I be penalized for duplicate content?

    Oct 22, 2012
    Correct quotations in Google. How can you quote correctly from different sources without getting penalized for duplicated content? Is it possible to...

    If I haven't been participating in link schemes, do I need to worry about my links?

    Oct 18, 2012
    If I haven't bought links, participated in any linkwheels or schemes, or spammed links, should I spend time analyzing my links and trying to remove...

    What is Google's thinking about links from article marketing, widgets, etc?

    Oct 17, 2012
    What is Google's current thinking about getting links from article marketing, widgets, footers, themes, etc.? Matt Cutts, Mountain View Have a...

    Disavow links

    Oct 16, 2012
    Matt Cutts explains the "" feature of Google Webmaster Tools. Learn more about how to use the disavow links feature on our blog and in our Help...

    More Retweets Lead to More Twitter Followers, Right?

    by randfish
    Oct 12, 2012
    Being a moderately analytical marketer, I should be pretty smart about assuming a correlation between two events that might not necessarily exist. And yet, for the past few years, I’ve foolishly done the opposite. Below is a chart of my Twitter follower growth from Followerwonk over the past 60 days:

    The spikes are probably days when I’ve sent some awesome tweets that went viral and reached a lot of new folks who then clicked the “follow” button. What else could they be, right? What could...

    Does the use of schema.org markup create a ranking benefit?

    Oct 10, 2012
    I know that rich snippets can increase CTR for my mention on a SERP. But is the use of schema.org code beneficial for my actual positions on the...

    What is Google's view on guest blogging for links?

    Oct 9, 2012
    AJ Kohn, SF, CA Have a question? Ask it in our Webmaster Help Forum: groups.google.com Want your question to be answered on a video like this? Follow...

    The Algorithm Updates Google Announces Aren’t The Only Changes They Make

    Vanessa Fox
    by Vanessa Fox
    Oct 3, 2012
    Yesterday, Google’s Matt Cutts tweeted a reminder that Google makes one or two algorithm changes every day (around 500 a year).

    Google talked about this in a video they published last year, but it can be easy to forget.

    The algorithm changes that Google announces are only a tiny fraction of the changes they are making. And if your site loses traffic on a day that Google announces a change, it’s possible that what Google announced isn’t what caused the drop.

    The one question I...

    Google Updates Their Webmaster Guidelines To Include Details On Rich Snippet Abuse

    Vanessa Fox
    by Vanessa Fox
    Oct 3, 2012
    Google has published “information for webmasters” as least as far back as 2001. The original information included “do’s and don’ts” and “fact and fiction”.

    In 2003, Google expanded this information to include a specific set of “webmaster guidelines”:  

    In 2006, www.google.com/webmasters became Google Webmaster Central, and the information for webmasters became a complete help center with lots of details and explanations.

    Google has continued to refine and evolve their information...