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Industry News

Catch up on interesting new discussion and industry news.

    How to Explain the Value of SEO to Executives — Whiteboard Friday

    Jun 20, 2023
    In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value.

    Easy to Implement Tactics for Local Link Building — Whiteboard Friday

    Jun 20, 2023
    Google’s local algorithm demands different tactics for link building. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. In today’s episode, Greg walks you through some of these strategies.

    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Howdy, Moz...

    Google Search Ranking Volatile Super Heated Over Father's Day Weekend

    rustybrick
    by rustybrick
    Jun 19, 2023
    On June 14th we reported on a Google Search ranking algorithm update and since then the Google search results have not stopped with its larger than normal volatility. It is like they put the pot of water on the stove and never turned it off, at least not for the past several days now.

    You don’t have a culture problem, you have a management problem

    by Rian van der Merwe
    Jun 14, 2023
    Great points on company culture from the Raw Signal group in You don’t have a culture problem, you have a management problem:

    Culture handbooks don’t produce culture, people do. The culture you experience in your organization is a rolling average of the last thousand interactions you’ve had. Every piece of feedback, every conflict, every trade-off is culture. Every hiring, promotion, and firing, too. Those interactions come from everywhere, but a disproportionate number will come from...

    MrBeast and product management (sorry)

    by Rian van der Merwe
    Jun 14, 2023
    This is a fascinating profile of MrBeast and his YouTube empire (NYT Gift Article). It’s extensively researched and presented with a steady hand. The reason I link to it here is I think he would be a pretty good product manager, albeit a litte bit on the obsessive side:

    Donaldson stands out for his dedication to understanding how YouTube works. For most of his teenage years, “I woke up, I studied YouTube, I studied videos, I studied filmmaking, I went to bed and that was my life,”...

    Managing feature requests from stakeholders

    by Rian van der Merwe
    Jun 14, 2023
    It might be controversial, but I tend to agree with Kax Uson point about managing feature requests from stakeholders:

    I have learned that it’s perfectly alright for stakeholders to have solution requests. And to expect them to bring problems to us is unrealistic.

    The post gives some good advice on how to translate solution requests into problems/opportunities that teams can solve:

    Speak the language they speak. Talk about the benefits and impact of their requests. If you do build...

    Metrics to check when evaluating a company as a job seeker

    by Rian van der Merwe
    Jun 14, 2023
    There’s some really good advice for job seekers in Carilu Dietrich’s post 10 Most Important Metrics For Evaluating a Company:

    Net Dollar Retention (NDR) is one of the best ways to see if a tech company is healthy and growing. It measures the expansion or contraction of a company’s existing customer revenue over a given period. NDR takes into account the revenue lost from churn and increased revenue from upselling, cross-selling, and renewals from existing cusomers.

    I would also add...

    June 14th Google Search Ranking Algorithm Update & Fluctuations

    rustybrick
    by rustybrick
    Jun 14, 2023
    I am seeing some early signs of another Google search ranking algorithm update, as the Google search results seem more volatile than normal and there has been an increase in SEO chatter.

    Top Tips for Non-Spammy Link Building — Whiteboard Friday

    Jun 13, 2023
    In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. So, how do we exactly build non-spammy links? In today’s Whiteboard Friday, Debbie goes through five tips to do so.

    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription



    Howdy, Moz fans. This is...

    Google Finally Launches The Perspectives Search Filter

    rustybrick
    by rustybrick
    Jun 12, 2023
    Google has finally launched the perspectives filter in the Google mobile search results. There is a ton of confusion around what perspectives is because Google has released or tested a number of search features over the past year, but the perspectives search filter is now live, the one Google demoed at I/O.