Industry News

Catch up on interesting new discussion and industry news.

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    Google Search Ranking Algorithm Disturbance On November 4th

    rustybrick
    by rustybrick
    Nov 5, 2020
    Over the past few days there has been chatter within the SEO industry about a possible Google Search ranking algorithm update. It may have started around November 3rd and continued through November 4th and today, November 5th. Google has not confirmed anything but between the SEO chatter and the tracking tools - there may have been a disturbance in the force.
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    November 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Nov 4, 2020
    Last month was pretty busy, we had Google's big Search On 2020 event with BERT going 100%, passage indexing (and all the confusion around it)...
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    Google Search Algorithm Update On October 28th?

    rustybrick
    by rustybrick
    Oct 30, 2020
    There is some chatter and some signs that there may have been a disturbance to the Google search ranking algorithm on October 28th. The chatter is not as high as a core update or a large update but both the chatter is higher than normal and there are some tools that show there may have been an update a couple of days ago.
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    Sustainable Link Building: Increasing Your Chances of Getting Links — Best of Whiteboard Friday

    Oct 29, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read...
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    Microsoft Bing May Be Having Search Indexing Issues

    rustybrick
    by rustybrick
    Oct 27, 2020
    Over the past few weeks, I have been seeing some reports that Microsoft Bing is having their own indexing issues. Meaning, Bing is not indexing pages like it use to for its search engine. Some thought it had to do with CloudFlare being blocked, but it might be more widespread than just that.
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    4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

    Oct 22, 2020
    In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.



    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about...
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    Google Squashes Myths Around Passage Indexing

    rustybrick
    by rustybrick
    Oct 21, 2020
    Let me start off by saying, I do not blame the SEO community for being confused over Google's announcement of passage indexing. Heck, Google called it "indexing" but then told me it is not indexing, it is a ranking thing. Why they called it that? I have no idea. But at least Google officially posted on public channels more information about it.
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    Google Passage Ranking, It Is Not Passage Indexing

    rustybrick
    by rustybrick
    Oct 19, 2020
    In the slew of Google Search announcements from last week, one of the more interesting bits was a section on "passage indexing." As I wrote in my coverage, I asked Google for more information on that and I wrote it up in detail on Search Engine Land. But I think it is important I cover it in detail here as well, as there is still confusion around this upcoming Google Search launch.
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    Google Search Announcements: BERT, Passages & Subtopic Indexing & More

    rustybrick
    by rustybrick
    Oct 16, 2020
    Google made a boat load of announcements last night around Google Search. Now, while some of the announcements were things already launched, many were new. Google covered changes to BERT, how it understands passages and subtopics on a page, to humming to Google and health and safety features and so much more.
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    10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

    Oct 15, 2020
    [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!]






    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We're talking about ten tips to index...
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